Jenn Asetta
@jennasetta
Media researcher transforming audience data into actionable business insights.
United StatesWhat I'm looking for
I am an analytical and strategic media researcher with 12+ years of experience translating audience behavior into clear, actionable narratives that inform marketing, sales, and content strategy.
I have led audience-insight projects for media agencies, retail brands, and streaming platforms, built dashboards and analytics tools, and presented executive-ready findings using syndicated and first-party data.
I specialize in survey design, data visualization, and research-driven storytelling, and I collaborate closely with stakeholders and engineering teams to improve workflows and drive measurable business impact.
Experience
Work history, roles, and key accomplishments
Independent Media Research Consultant
Independent
Jan 2025 - Present (11 months)
Provide audience insights, media analytics, and competitive research for agencies and brands, developing dashboards and reports that inform marketing, sales, and content strategy decisions.
Senior Media Researcher
Kovsky Media Research LLC
Jan 2013 - Jan 2025 (12 years)
Led audience insights research for media agencies, retail brands, and streaming platforms, creating dashboards, competitive analyses, and presentations that drove campaign and programming decisions.
Associate Producer
FilmOnTV
Jan 2011 - Jan 2013 (2 years)
Assisted senior producers in overseeing production activities for TV, film, and digital content, coordinating schedules, logistics, and creative development to ensure on-time, on-budget delivery.
Education
Degrees, certifications, and relevant coursework
CUColumbia Southern University
Doctor of Business Administration, Business Administration
Doctor of Business Administration (in progress) focused on advanced business administration and research methodology.
WUWestern Governors University
Master of Business Administration, Business Administration
Completed a Master of Business Administration emphasizing strategic management, analytics, and leadership skills.
AUAcademy of Art University
Bachelor of Fine Arts, Fine Arts
Bachelor of Fine Arts program focused on visual and creative arts applicable to media and production contexts.
Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Job categories
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