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Shynu Mohanan

@shynumohanan

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I build enterprise product marketing engines across GTM, search, paid acquisition, and lifecycle campaigns.

India

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What I'm looking for

I'm looking to lead product and growth marketing for enterprise products, combining GTM, search, paid acquisition, content, experimentation, and cross-functional collaboration to drive measurable commercial outcomes.

At Zoho, I own product marketing strategy across seven enterprise IT products, leading integrated SEO, AEO, GEO, SEM, content, email, and social campaigns for global IT and security buyers. I also coordinate paid acquisition across Google Ads and partner with developers on AI-powered marketing tools.

I've built go-to-market plans, positioning, content engines, webinars, and performance reporting with direct P&L accountability. My work combines search growth, conversion experimentation, privacy compliance, partner marketing, and team leadership across international markets.

Experience

Work history, roles, and key accomplishments

Current

Lead Product Marketer

Current

Zoho Corporation Pvt Ltd

Jul 2024 - Present (2 years 2 months)

Owns product marketing strategy and execution across 7 enterprise IT products, driving integrated campaigns across SEO, AEO, GEO, SEM, content, email, and social channels. Serves as primary liaison between ITOM product marketing and central SEM team, managing a paid acquisition budget exceeding $500K.