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Lindsey Hill

@lindseyhill1

Global brand marketing manager at The Trade Desk who owns major campaigns and built reporting frameworks for data-driven optimization.

United States

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At The Trade Desk, I own global brand marketing campaigns and partner across regions to shape strategy, execution, and performance. I built campaign reporting and optimization frameworks that improve performance visibility and support data-driven mid-flight changes.

At Songtradr, I managed a rebrand rollout that included a new brand identity, website, and updated marketing and sales collateral. Earlier, at Jive PR + Digital, I developed social and influencer strategies and used analytics to optimize content and report on campaign KPIs.

Experience

Work history, roles, and key accomplishments

Current

Manager, Global Brand Marketing

Current

The Trade Desk

Jun 2024 - Present (2 years 4 months)

Owns global marketing campaigns for the largest awareness-level investments, partnering cross-functionally to drive strategy, execution, and performance across regions. Developed creative briefs, built reporting frameworks, and established scalable operating models for research and thought leadership campaigns.

Campaign Management Creative Briefs GTM Strategy ABM Performance Marketing Reporting Optimization Cross Functional Collaboration EMEA APAC Product Marketing Email Marketing Microsites Event Marketing

Brand Manager

Avenue One

Jun 2023 - Jun 2024 (1 year)

Implemented a company-wide creative request process, increasing productivity within the creative services team while ensuring brand guidelines. Developed the first marketing strategy for the company, including social strategy, audience personas, content engine, and brand identity revision.

Creative Operations Brand Strategy Social Media Strategy Personas Content Strategy Brand Identity

Brand Manager

Songtradr

Sep 2021 - Jun 2023 (1 year 9 months)

Served as a project manager across brand, creative, content, and growth marketing teams to develop and execute marketing efforts including content strategy, events, partnerships, and social. Managed a rebrand rollout and planned a multi-touch activation at SXSW that resulted in an at-capacity happy hour and over 1k email captures.

Project Management Content Strategy Event Marketing Partnerships Social Media Rebranding SXSW

Social Media Manager

Jive PR + Digital

Oct 2020 - Sep 2021 (11 months)

Led development and execution of social and influencer strategies across 5+ accounts, using analytics tools to optimize content, measure KPIs, and create detailed reports with targeted insights.

Social Media Strategy Influencer Marketing Analytics KPI Measurement Reporting

Senior Social Media and PR Coordinator

Jive PR + Digital

Jun 2019 - Oct 2020 (1 year 4 months)

Created and managed content, strategies, social media accounts, and influencer campaigns for various platforms. Produced press releases and pitches, built media lists, and liaised with media on behalf of clients.

Content Creation Social Media Management Influencer campaigns Press Releases Media Relations