Open to opportunities

Olena Krasnoperska

@olenakrasnoperska

Message

Results-driven Marketing Manager with over 6 years of experience.

United States

Message

What I'm looking for

I am looking for a dynamic role where I can leverage my marketing expertise to drive brand growth and innovation, while collaborating with a creative team in a supportive company culture.

I am a results-driven Marketing Manager with over 6 years of experience in developing and executing successful marketing strategies across various platforms. My career has been marked by a proven track record of managing teams, optimizing campaigns, and driving brand visibility. I am passionate about leveraging my expertise to deliver impactful marketing solutions that align with business objectives.

In my current role as Brand Management Team Lead at NDA, I have developed comprehensive brand marketing strategies that contributed to a 30% increase in brand awareness. I manage a direct team and collaborate with agencies to execute brand campaigns across multiple channels, ensuring consistency and effectiveness. My efforts in market research and consumer insight analysis have led to significant improvements in brand perception and campaign performance.

Previously, as a Brand Manager at Silpo, I played a key role in winning the 'Effective Brand of the Year' at the 2021 Ukrainian Effie Awards. I successfully led the development of over 250 creative projects, optimizing campaign performance and achieving measurable growth in brand equity. My experience in media planning at Universal McCann further honed my skills in executing multi-channel marketing campaigns, ensuring full funnel impact and message consistency.

Experience

Work history, roles, and key accomplishments

Current

Brand Management Team Lead

Current

NDA

Jan 2022 - Present (3 years 10 months)

Developed and implemented comprehensive brand marketing strategies that aligned with overall business objectives, contributing to a 30% increase in brand awareness. Managed a direct team and agencies to execute brand campaigns, ensuring consistency across multiple channels, including offline media channels (TV, OOH, radio), digital marketing (Paid Social, video, display, SEO, Affiliate, CRM & Emai

Brand Marketing Team Management Digital Marketing Market Research Budget Management Campaign Optimization Data Analysis Strategic Planning Creative Production

Brand Manager

Silpo

Jan 2020 - Jan 2022 (2 years)

Developed and executed comprehensive marketing plans for the brand, covering ATL, BTL, consumer events, and social media campaigns, directly contributing to measurable growth in brand equity and consumer engagement. Successfully led the development and production of over 250 creative projects in 2.5 years, managing internal teams and external agencies to deliver high-quality materials aligned with

Marketing Planning Brand Equity Campaign Management Creative Production Market Research Product Launch Consumer Insights Budget Management

Media Planner

Universal McCann

Jan 2018 - Jan 2020 (2 years)

Developed and executed multi-channel marketing campaigns across both traditional (TV, radio, print, OOH) and non-traditional media (digital, mobile, OTT, emerging tech), ensuring full funnel impact and message consistency. Led the full media planning lifecycle - from market research and strategy development to negotiation, placement, auditing, reconciliation, and detailed post-campaign analysis. P