Open to opportunities

Lilian Njagih

@liliannjagih

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Sales and marketing specialist driving revenue growth and customer-focused brand experiences.

Kenya

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What I'm looking for

I am seeking a role where I can lead sales and marketing initiatives, mentor teams, drive measurable revenue growth, and contribute to brand strategy in a collaborative, growth-oriented company.

I am a dedicated sales and marketing specialist with 10 years' experience across FMCG, fashion, and interior design, and a Bachelor of Commerce from the University of Nairobi focused on marketing. I founded and run Fireqasi Men Trends, where I lead marketing, sales, visual merchandising and finance to deliver consistent revenue growth.

My background includes retail leadership at Lacoste Kenya, sales consulting at Sparkles Households, and customer service roles at Coldstone Creamery, where I implemented sales and operational improvements. I have a track record of executing marketing campaigns, organizing launches and events, and representing brands in media engagements.

I bring strong skills in data analysis, inventory and product management, team training and people management, and hands-on business operations. I am seeking opportunities to apply and expand my sales, marketing and business management expertise to add measurable value to an ambitious organization.

Experience

Work history, roles, and key accomplishments

Current

Founder & Sales Lead

Current

Fireqasi Men Trends

May 2020 - Present (5 years 5 months)

Founded and run a menswear retail business, driving marketing, sales and inventory strategies that sustain revenue growth and operational continuity since launch. Train staff on customer service and visual merchandising while performing sales forecasting and accounts reconciliation.

Sales & Management Visual Merchandising Marketing Inventory Management Customer Service Forecasting Account Reconciliation Staff Training

Sales & Marketing Consultant

Sparkles Households

Sep 2019 - Nov 2019 (2 months)

Designed and executed marketing campaigns and promotional events to increase brand awareness and sales, produced client proposals and managed budgets for product launches. Conducted market research and produced performance reports to inform strategy.

Marketing Strategy Campaign Execution Market Research Proposal Writing Budget Management Content Creation Event Planning performance reporting

Retail Sales Manager

Lacoste Kenya

Dec 2016 - Sep 2019 (2 years 9 months)

Led store sales and people management for a premium retail brand, implementing marketing initiatives that drove over KES 25M in annual sales and organizing major product launch events. Oversaw inventory, visual merchandising and account reconciliation to maintain profitability.

retail management Team Leadership Visual Merchandising Inventory Control Sales Forecasting Marketing Support Account Reconciliation Event Management

Customer Service Representative

Coldstone Creamery

Oct 2014 - Dec 2016 (2 years 2 months)

Managed customer service and sales operations across store duties, including upselling, quality checks, cash handling and acting as manager-in-charge; implemented storage and sales methods that reduced wastage by 5% and increased sales by 10% across branches.

Customer Service Sales Cash Handling Quality Control Scheduling Upselling

Education

Degrees, certifications, and relevant coursework

University of Nairobi

Bachelor of Commerce, Sales and Marketing

Grade: 2nd Class Upper

Completed a Bachelor of Commerce with focus on Sales and Marketing, covering marketing, finance, accounting, HR, and operations, supporting practical application in sales and business management.

Jomo Kenyatta University of Agriculture and Technology

Bachelor of Architecture, Architecture

2010 - 2013

Undertook coursework in Bachelor of Architecture focusing on planning and design of the built environment, developing skills in research, technical drawing, and visual representation.