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@aburamorine
I am a results-driven sales professional with 9+ years' experience in sales, merchandising, and customer service.
I am a dynamic sales professional with over nine years of experience in sales, merchandising and customer service across FMCG and distribution sectors.
I have a proven track record of driving growth — successfully negotiating client contracts to achieve a 15% quarterly sales increase and increasing territory sales by 20% through targeted field visits and market mapping.
I bring strong skills in stock forecasting, inventory control, merchandising, CRM and data reporting, and I have trained junior merchandisers to improve performance while coordinating promotions and product placement to boost visibility.
I work with a client-first mindset, adapt quickly, and perform well both independently and as part of a team; I am eager to contribute my sales, merchandising and customer-service expertise to a growth-oriented organization.
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Work history, roles, and key accomplishments
Victual Distributors Ltd
Nov 2022 - Apr 2024 (1 year 5 months)
Negotiated client contracts and delivered personalized customer service, achieving a 15% increase in quarterly sales. Conducted market intelligence and maintained sales reports to inform territory strategy.
Burque Kenya
Feb 2020 - Aug 2022 (2 years 6 months)
Presented product lines and closed new leads to increase territory sales by 20% and improve customer retention. Performed regular field visits and market mapping to expand pipeline.
Propack Ltd
Jan 2018 - Nov 2019 (1 year 10 months)
Forecasted product demand and managed stock levels in retail outlets to reduce shrinkage and meet supply goals. Trained junior merchandisers and coordinated promotions to boost brand visibility.
Kenchic Ltd
Jan 2015 - Nov 2017 (2 years 10 months)
Developed store-specific merchandising plans and managed stock turnover, improving replenishment schedules. Negotiated supplier contracts to ensure timely delivery and maintain product quality.
Degrees, certifications, and relevant coursework
Diploma in Business Management, Business Management
2017 - 2019
Grade: Credit
Completed a Diploma in Business Management at Kenya School of Commerce and Hospitality from 2017 to 2019, awarded Credit.
Certificate in Computer Studies, Computer Studies
2013 - 2014
Completed a Certificate in Computer Studies at K.C.I.T.I. Computer College from 2013 to 2014.
Kenya Certificate of Secondary Education (KCSE), Secondary Education
2009 - 2012
Completed the Kenya Certificate of Secondary Education (KCSE) at Nile Road Secondary School from 2009 to 2012.
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