Open to opportunities

Abura Morine

@aburamorine

Message

I am a results-driven sales professional with 9+ years' experience in sales, merchandising, and customer service.

Kenya

Message

What I'm looking for

I seek a sales or customer-service role where I can drive revenue, build client relationships, apply merchandising and stock-management skills, work autonomously and collaborate within a customer-focused, growth-oriented team.

I am a dynamic sales professional with over nine years of experience in sales, merchandising and customer service across FMCG and distribution sectors.

I have a proven track record of driving growth — successfully negotiating client contracts to achieve a 15% quarterly sales increase and increasing territory sales by 20% through targeted field visits and market mapping.

I bring strong skills in stock forecasting, inventory control, merchandising, CRM and data reporting, and I have trained junior merchandisers to improve performance while coordinating promotions and product placement to boost visibility.

I work with a client-first mindset, adapt quickly, and perform well both independently and as part of a team; I am eager to contribute my sales, merchandising and customer-service expertise to a growth-oriented organization.

Experience

Work history, roles, and key accomplishments

Sales Representative

Victual Distributors Ltd

Nov 2022 - Apr 2024 (1 year 5 months)

Negotiated client contracts and delivered personalized customer service, achieving a 15% increase in quarterly sales. Conducted market intelligence and maintained sales reports to inform territory strategy.

Sales Customer Service Contract Negotiation Market Research CRM Sales Reporting Account Management Product Knowledge

Sales Representative

Burque Kenya

Feb 2020 - Aug 2022 (2 years 6 months)

Presented product lines and closed new leads to increase territory sales by 20% and improve customer retention. Performed regular field visits and market mapping to expand pipeline.

Sales Field Sales Lead Generation Customer Retention Sales Presentations CRM Territory Management

Sales & Merchandiser

Propack Ltd

Jan 2018 - Nov 2019 (1 year 10 months)

Forecasted product demand and managed stock levels in retail outlets to reduce shrinkage and meet supply goals. Trained junior merchandisers and coordinated promotions to boost brand visibility.

Merchandising Forecasting Training Inventory Management Loss Prevention Retail Execution Data Analysis

Sales & Merchandising Executive

Kenchic Ltd

Jan 2015 - Nov 2017 (2 years 10 months)

Developed store-specific merchandising plans and managed stock turnover, improving replenishment schedules. Negotiated supplier contracts to ensure timely delivery and maintain product quality.

Stock Control stock replenishment Sales Analysis Customer Feedback Analysis Logistics Coordination