LiHo Chang
@lihochang
I lead web, CRM, and digital campaign programs from planning through launch.
TaiwanWhat I'm looking for
I've led web, CRM, and digital marketing programs for The Bay Club, Apple, Gap, and San Francisco-based clients, coordinating launches across marketing, product, design, engineering, legal, and analytics.
At The Bay Club, I managed end-to-end web and email content production for more than 20 club locations and oversaw WordPress updates, member news, promotional campaigns, QA, publishing, and release readiness. I also redesigned workflows during the Smartsheet-to-Monday.com migration, helping reduce campaign turnaround time from six weeks to three to four weeks.
At Gap, I connected North America and Japan teams to deliver localized website updates, e-commerce promotions, and integrated campaigns. I launched 8–12 email campaigns weekly and 15–18 integrated email and web campaigns monthly while owning the Japan homepage, seasonal landing pages, promotional content, and shopping cart experience.
I've also supported global product launches at Apple through testing, QA, documentation, and release readiness. I bring hands-on experience with Salesforce Marketing Cloud, WordPress, marketing operations, localization, and process improvement.
Experience
Work history, roles, and key accomplishments
Freelance Digital Program Manager
Freelance
Feb 2025 - Present (1 year 6 months)
Optimized production workflows using project management tools and executed end-to-end email campaigns through Salesforce Marketing Cloud for a San Francisco based client.
Omni-Channel Producer
The Bay Club
Apr 2023 - Nov 2024 (1 year 7 months)
Managed end-to-end web and email content production for 20+ club locations, overseeing project intake, content planning, stakeholder reviews, QA, publishing, and release readiness. Oversaw the company's WordPress website and facilitated the migration from Smartsheet to Monday.com.
Coordinated cross-functional teams across UX, Design, Engineering, and Business to support global product launches and feature releases. Supported testing, QA, documentation, and release readiness across Apple applications.
Digital Producer, Japan
Gap
Apr 2021 - Jun 2022 (1 year 2 months)
Served as the primary liaison between North America headquarters and Japan teams, aligning cross-functional stakeholders to deliver regional initiatives, website updates, and campaign launches. Owned the Gap Japan homepage and led end-to-end email and digital campaign delivery.
Associate Digital Producer, Canada, North America & Japan
Gap
Nov 2018 - Apr 2021 (2 years 5 months)
Managed end-to-end email program execution, site promotional content, and shopping cart updates for the eCommerce business. Coordinated promotional content operations and executed bilingual email campaigns in Salesforce Marketing Cloud.
Supported ERP data validation and marketing ops system integration during platform migration.
Education
Degrees, certifications, and relevant coursework
Academy of Art University
Master of Fine Arts, Fashion Merchandising
Pursued a Master of Fine Arts in Fashion Merchandising, focusing on the business and creative aspects of the fashion industry.
Fu Jen Catholic University
Bachelor of Arts, Spanish Language and Culture
Earned a Bachelor of Arts in Spanish Language and Culture, developing language proficiency and cultural understanding.
Tech stack
Software and tools used professionally
Availability
Location
TaiwanAuthorized to work in
Social media
Job categories
Skills
Interested in hiring LiHo?
You can contact LiHo and 90k+ other talented remote workers on Himalayas.
Message LiHoGet matched with your dream remote job
Sign up now and join over 250,000+ remote workers who receive personalized job alerts, curated job matches, and more for free!
