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Andrew ChenAC
Open to opportunities

Andrew Chen

@andrewyuchuanchen

I build luxury media, digital commerce, and curated custoner journey and design one of a kind experiences for brands, global community and audiences.

United States
Message

What I'm looking for

I'm looking to lead customerjourney design, creative direction, brand architecture, digital commerce, and luxury experiences while building communities, partnerships, and growth.

I founded My Inspire Project, an award-nominated luxury media and advisory platform focused on travel, cultural experiences, and distinctive destinations. I direct editorials, content, partnerships, subscriptions, and client experiences for a 220k audience and 15k subscribers.

Previously, I grew revenue 20% at VBH Luxury while managing global wholesale and launching its first e-commerce platform, and I led Issey Miyake USA’s first U.S. e-commerce platform.

Experience

Work history, roles, and key accomplishments

MP
Current

Founder, Editor in Chief & Club Director

MY INSPIRE PROJECT

Jul 2017 - Present (9 years 3 months)

Founded and led an award-nominated online luxury media and members concierge hybrid platform focusing on luxury travel, cultural experiences, and unique destinations. Oversaw editorials, content production, partnerships, subscription growth, and client experiences for a 220k audience and 15k subscribers.

VI

Wholesale & E-Commerce Manager

VBH LUXURY Inc.

Jul 2014 - Mar 2017 (2 years 8 months)

Oversaw distributions for North America, Europe, Asia, and the Middle East. Strengthened partnerships with major department stores, managed P&L responsibility, and increased revenue by 20% in two years. Planned and executed the re-launch of the company's website and first E-commerce platform.

IU

E-Commerce Manager & Wholesale Account Executive

ISSEY MIYAKE USA

Oct 2011 - Jul 2014 (2 years 9 months)

Managed development, implementation, and operation of the company's first E-commerce platform for the U.S. market. Oversaw online business and site performances, supported the Wholesale department, and developed business in North America.

Education

Degrees, certifications, and relevant coursework

PD

Parsons The New School for Design

A.A., Fashion Marketing

2009 - 2010

Completed an A.A. in Fashion Marketing at Parsons The New School for Design from 2009 to 2010.

Fu Jen Catholic University logoFU

Fu Jen Catholic University

B.S., Textile and Clothing, Fashion Marketing

2005 - 2008

Earned a B.S. in Textile and Clothing, Fashion Marketing from Fu Jen Catholic University from 2005 to 2008.

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