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Peiying Lee

@peiyinglee

Marketing Manager at LINE Taiwan who grew LINE Shopping campaign buyers 54% year over year while reducing CPA from NT$210 to NT$77.

Taiwan

Message

At LINE Taiwan, I develop integrated marketing and go-to-market plans for LINE services, connecting audience insights and business goals with agency execution.

I led LINE Shopping’s 100-Day campaign, growing buyers 54% year over year and reducing CPA from NT$210 to NT$77. The campaign also generated 7.37 million video views and 49% ad recall.

I delivered LINE Shopping’s Mother’s Day campaign, where GMV rose 249% and daily buyers rose 520% year over year. I also managed LINE Giftshop Partner Day campaign execution, reaching 103% of the GMV target and growing 38% year over year.

Earlier, I coordinated international ceremony delivery for Taipei 2017 Summer Universiade and supported international trade engagement at Taipei Game Show. I’m also pursuing graduate study in AI and innovation, building on foundational C programming study.

Experience

Work history, roles, and key accomplishments

Current

Marketing Manager

Current

LINE Taiwan

Jun 2020 - Present (6 years 4 months)

Develops integrated marketing and go-to-market plans across LINE services, aligning audience insights, business goals, and agency execution. Led LINE Shopping's 100-Day campaign, achieving 54% buyer growth year over year and reducing CPA from NT$210 to NT$77.

Integrated Marketing Go To Market Planning Campaign Management Audience Insights Agency Management Cross functional Coordination Digital Service Adoption Project Management

B2B Specialist

Taipei Computer Association

Jun 2019 - Jun 2020 (1 year)

Coordinated exhibitor onboarding, trade-visitor engagement, and business matching for international industry participants at Taipei Game Show. Supported 2020 business matching, achieving 97% account activation and 3,852 meetings.

B2B Engagement Event Coordination Matching Stakeholder Communication

Operation Manager

Soocii Co., Ltd.

Feb 2019 - Apr 2019 (2 months)

Implemented user-engagement programmes and coordinated activities, budgets, schedules, and partner communication.

User Engagement Budget Management Partner Communications Project Coordination

Operation Manager

JPlay Technology Ltd.

Jul 2018 - Jan 2019 (6 months)

Built operational processes and managed partner, investor, community, and event activities for a blockchain gaming start-up. Helped establish two industry communities with 3,000+ members and corporate events attracted 650+ participants without paid media.

Operations Management Community Building Event Management Partnership Management Blockchain

Project Manager, Opening and Closing Ceremonies

Taipei 2017 Summer Universiade

Mar 2014 - Dec 2017 (3 years 9 months)

Coordinated international ceremony delivery across 19 organising divisions, agencies, government stakeholders, delegations, and vendors. Drafted tender documents and project reports, and monitored contracts, budgets, schedules, and operational risks.

Project Management Event Coordination Stakeholder Management Contract Management Budget Management

Project Coordinator

English Island

Dec 2013 - Feb 2014 (2 months)

Supported member outreach and sales planning, and prepared daily and weekly performance reports.

Member Outreach Sales Planning Reporting

Education

Degrees, certifications, and relevant coursework

National Chengchi University

Bachelor of Arts, English

2009 - 2013

Grade: 3.71/4.00

Bachelor of Arts in English from National Chengchi University, with additional coursework in Economics, Management, Marketing Management, Statistics, and Microeconomics.