Tim Kuo

I am a content and growth marketer with 8+ years of experience building data-driven marketing strategies across digital, social, and traditional channels. My work blends content strategy, SEO, and brand storytelling to drive customer engagement and measurable ROI.

At Giftpack I led marketing strategy and budget oversight, improving MQL-to-SQL conversion by 18%, boosting client engagement 20%, and reducing CAC by 10%. I collaborate cross-functionally to align marketing with product and customer success, achieving high client satisfaction and upsell growth.

Previously, I increased organic traffic and search rankings at Glints and led content and operations at Playsee, where I improved user retention and optimized acquisition costs through A/B testing and data analysis. I am comfortable managing agencies, freelance teams, and in-house stakeholders to deliver consistent brand messaging.

I combine analytical rigor with creative execution—using SEO tools, analytics platforms, and modern CMS/design tools—to optimize customer journeys, elevate brand equity, and scale growth initiatives.