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Liezel Van der Merwe

@liezelvandermerwe

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Marketing Project Manager driving ROI through strategic digital campaigns.

South Africa

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What I'm looking for

I seek a role where I can lead marketing projects end-to-end, drive measurable ROI, mentor teams, and collaborate cross-functionally in a growth-focused, results-driven environment.

I am a highly organised, results-driven marketing project manager with over 3 years of experience leading complex, multi-faceted projects in fast-paced environments.

I have led cross-functional teams and managed enterprise B2B accounts across the US, Canada and Australia, delivering measurable results such as an 18% increase in ROI and acquisition of thousands of accounts for key projects.

My strengths include marketing strategy, digital campaign management, budget optimisation, and customer success—backed by hands-on experience with Google Analytics, Shopify and Asana.

I am passionate about fostering collaboration, mentoring junior staff, and implementing processes that improve efficiency, engagement and revenue growth.

Experience

Work history, roles, and key accomplishments

Current

Client Strategist B2B - Lead

Current

EyecarePro

Aug 2022 - Present (3 years 5 months)

Manage independent clients and seven enterprise accounts across US, Canada, and Australia; led migration/reconstruction of 66 websites for VSP Ventures and Go-To-Market for Eyefinity EDMS, increasing ROI by 18% and generating 2,500+ Eyefinity accounts plus 3,000 VSP accounts.

Client Relationship Management Campaign Strategy Project Management Data Analysis CRM

Project & Marketing Manager

Proactive Recruitment

Feb 2022 - Aug 2022 (6 months)

Launched a standalone recruitment division and managed full project lifecycle, collaborating with sales and marketing to drive product adoption and develop comprehensive marketing materials.

Project Coordination Strategic Marketing Stakeholder Management Product Launch Team Collaboration Process Improvement Presentation Skills Time Management

Director of Marketing and Operations

Proactive Digital Concepts

Aug 2018 - Jan 2021 (2 years 5 months)

Revamped website and led corporate rebranding, introduced processes and training that improved customer satisfaction by 25% and delivered consistent revenue growth through strategic marketing.

Brand Management Training Development Customer Satisfaction Revenue Growth Marketing Analytics Operational Leadership Business Development

Operations & Marketing Manager

CulinaryKraft

Aug 2011 - Jul 2018 (6 years 11 months)

Launched and managed an online shop, increasing brand visibility by 35% through targeted advertising and improving customer loyalty with personalised email campaigns while managing budgets and distribution.