Leya Charyeva
@leyacharyeva
Marketing leader driving B2B growth, international expansion, and data-driven go-to-market strategies.
What I'm looking for
I am a marketing and project management professional with proven experience building teams, launching B2B export strategies, and delivering measurable revenue growth across international markets.
As Head of Marketing at ADAS Textile I led a 12-person team, designed multi-channel B2B programs that secured four export contracts, increased brand visibility by 60% and helped deliver a 90% year-over-year profit increase. I have also driven growth as a Senior Marketing Specialist and as a remote Marketing Project Manager for a US green energy client, improving lead-to-customer conversion and lowering cost-per-lead.
In project roles I prepared and localized full tender documentation for multimillion-dollar bids (including with Hyundai Engineering), managed multilingual communications, and supported investor relations that contributed to large contract wins. I combine strategic marketing, cross-cultural communication, and strong execution to unlock new markets and partnerships.
Experience
Work history, roles, and key accomplishments
Marketing Project Manager
FUSE
Jan 2025 - Present (11 months)
Developed go-to-market strategies for green energy products in California, raised lead-to-customer conversion by 35%, reduced cost-per-lead by 22%, and rebuilt client engagement processes to restore strategic partnerships.
Project Manager
Alliance Engineering & Construction
Jan 2022 - Dec 2024 (2 years 11 months)
Prepared and localized full legal, financial, and technical documentation for multimillion-dollar tenders (including one with Hyundai Engineering), acted as sole communications bridge between parent and subsidiary, and supported documentation that helped increase company profit by 80%.
Head of Marketing
ADAS Textile
Jan 2020 - Dec 2021 (1 year 11 months)
Built and led the company's first marketing team of 12, implemented a multi-channel B2B strategy that secured four international export contracts and increased brand visibility by 60%, contributing to a 90% year-over-year profit increase.
Senior Marketing Specialist
IE Teyken
Jan 2019 - Dec 2020 (1 year 11 months)
Conducted market and pricing analysis for travel agencies and led targeted campaigns that grew the client base by 25% and increased tour package sales by 30%, improving customer retention during the pandemic.
Education
Degrees, certifications, and relevant coursework
Coursera
Professional Certificate, Web3 Marketing
Completed Web3 Marketing course on Coursera.
London Business School (online / short courses)
Professional Certificate, Marketing / Product
Undertook professional short courses including Web3 Marketing, Copywriting Basics, AI in Marketing, and Scrum Master basics.
British Council & University of Oxford (Creative Economy program)
Professional Development, Creative Economy
2023 - 2025
Participated in the Creative Economy program organized by the British Council and University of Oxford during 2023–2025.
Moscow State Technological University
Bachelor of Management, Management
2017 - 2022
Completed studies in management with focus on business development between Sep 2017 and Jun 2022.
Availability
Location
Authorized to work in
Job categories
Interested in hiring Leya?
You can contact Leya and 90k+ other talented remote workers on Himalayas.
Message LeyaFind your dream job
Sign up now and join over 100,000 remote workers who receive personalized job alerts, curated job matches, and more for free!
