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Letizia Mazza

@letiziamazza

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I lead business transformation through AI, data, technology, and customer experience strategy.

Spain

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What I'm looking for

I’m looking to lead transformation work where AI, data, technology, and customer experience can create measurable business impact, while shaping strategy, growing consulting offerings, and guiding multidisciplinary teams.

At Alkemy, I lead the regional consulting practice within Data, Tech & Consulting, connecting business needs with data, technology and AI capabilities to deliver transformation projects.

I’ve shaped AI strategies, prioritized use cases, and built transformation roadmaps for clients including Kymco, Conway, and Entel. My work spans strategic definition through implementation planning and impact measurement.

Across telecommunications, financial services, retail, consumer goods, luxury, logistics, and energy, I’ve led digital transformation, data governance, growth, and customer-experience initiatives. I combine strategic vision with hands-on execution across multidisciplinary teams.

I also co-founded ClickFaktory, where I built a 12-account client portfolio and coordinated more than 25 digital projects for Italian SMEs. I’m focused on helping businesses turn innovation, data, and AI opportunities into practical business impact.

Experience

Work history, roles, and key accomplishments

Current

Strategy Consulting Lead

Current

Alkemy SPA

Jan 2025 - Present (1 year 8 months)

Leads the consulting team, connecting business needs with data, technology and AI capabilities to drive transformation projects. Contributes to defining Alkemy's strategic positioning and developing new business opportunities.

AI Strategy Data Strategy Digital Transformation Consulting Business Development Stakeholder Management Team Leadership

Strategy Consulting Manager

Alkemy SPA

Jan 2023 - Jan 2025 (2 years)

Led end-to-end strategic consulting, transformation, AI and growth projects for clients across sectors including logistics and financial services. Coordinated multidisciplinary teams and workstreams, connecting business, data, technology and operations capabilities.

AI Strategy Data Strategy Data Governance Digital Transformation Consulting Project Management Team Leadership

Senior Consultant

Alkemy SPA

Jan 2021 - Jan 2023 (2 years)

Coordinated strategy and digital transformation projects for clients across retail, consumer goods, luxury and services. Developed strategic and market intelligence analyses, identifying trends, growth opportunities and shifts in competitive positioning.

Digital Transformation Strategy Market Analysis Customer Experience Omnichannel Consulting

Analyst & Consultant

Alkemy SPA

Jan 2018 - Jan 2021 (3 years)

Delivered digital strategy, customer experience and omnichannel projects for local and international companies. Designed digital and eCommerce strategies for retail and luxury brands, with a focus on online positioning, customer journeys and digital business models.

Digital Strategy Ecommerce Customer Experience Omnichannel Market Analysis Consulting

CEO & Co-Founder

ClickFaktory

Jan 2016 - Jan 2018 (2 years)

Co-founded and managed end-to-end a digital agency serving Italian SMEs, combining business development, client management, service definition and project delivery. Grew the client portfolio to 12 accounts and coordinated 25+ digital projects from needs identification through execution.

Business Development Client Management Project Delivery Digital Marketing entrepreneurship

Merchant Success Manager

Spotonway

Jan 2015 - Jan 2016 (1 year)

Managed customer success and operations for a digital loyalty startup, supporting platform adoption and usage across a merchant network. Managed relationships with 300+ clients, resolving operational needs and improving the service experience.

Customer Success Operations Customer Relationship Management Loyalty Programs

Business Development Intern

Indo-Italian Chamber of Commerce

Jan 2014 - Dec 2014 (11 months)

Supported international business development projects between Italian and Indian companies, including market research, feasibility analysis and opportunity assessment. Organized and supported B2B initiatives, facilitating relationships between companies in both markets.

Market Research Feasibility Analysis Business Development B2B