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Margherita Vinciguerra

@margheritavinciguerra

Insights & Analytics Manager helping organizations turn complex data into strategic decisions, growth opportunities, and measurable impact.

Italy

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What I'm looking for

I'm looking for a role where I can combine analytics, research, and strategic thinking to help organizations make better decisions. I enjoy transforming complex data into actionable insights, identifying growth opportunities, and influencing strategy through evidence-based recommendations. I'm particularly interested in international environments that value curiosity and innovation.

I'm an Insights and Analytics professional with 8+ years of experience helping organizations make smarter business decisions through data, research, and strategic analysis.

Throughout my career, I've worked across international environments in consulting, market intelligence, analytics, and strategy roles, supporting clients and stakeholders across Automotive, Pharma, Retail, FMCG, Energy, Financial Services, and Technology sectors.

My expertise lies in transforming complex data into actionable insights, building performance measurement frameworks, conducting market and competitive intelligence, and translating analytical findings into clear recommendations for senior decision-makers. I enjoy working at the intersection of analytics, business strategy, and stakeholder engagement, helping organizations identify opportunities, solve complex challenges, and drive measurable impact.

In my current role at Havas Media Network, I lead insight-generation initiatives supporting multi-million-euro investment decisions, develop analytical models and forecasting frameworks, and collaborate with cross-functional teams to deliver strategic recommendations for global brands.

I'm particularly interested in opportunities related to Insights, Market Intelligence, Business Intelligence, Customer Insights, Research, Strategy, and Analytics, especially in international and innovation-driven environments where curiosity, learning, and collaboration are valued.

Experience

Work history, roles, and key accomplishments

Current

Client Data & Strategy Manager

Current

CSA (Havas Media Network)

Jul 2023 - Present (3 years)

Drove strategic marketing and market intelligence initiatives across multi-sector portfolios, developing econometric and simulation models linking marketing drivers to revenue and KPIs supporting €30M+ annual commercial investment decisions. Generated €62K incremental revenue (2023–2025), led analytics for 4 proposals (up to €45M), and reduced manual workload and turnaround time by >30% through ad

Econometrics Market Intelligence Revenue Forecasting Simulation VBA Automation Power BI Stakeholder Management

Business & Data Analyst

UM (IPG Mediabrands)

Feb 2020 - Jul 2023 (3 years 5 months)

Built and standardized cross-sector performance reporting frameworks, reducing daily reporting time from 4+ hours to <1 hour per account via process redesign and automation. Delivered a first econometric model with data scientists, optimized a geo-marketing strategic index that helped win 3 new commercial mandates, and trained teams through company-wide advanced Excel enablement.

performance reporting Report Automation Econometrics Forecasting Power BI Data Storytelling Cross Functional Transformation

Research Analyst

Savills Ireland

Apr 2019 - Jan 2020 (9 months)

Managed and automated macroeconomic and market intelligence databases, reducing data cleaning time and minimizing reporting errors through structured workflows. Produced pricing forecasts, socio-demographic profiling, and macroeconomic scenario analyses, and delivered weekly executive briefings translating complex indicators into actionable insights.

Data Automation Market Intelligence Executive Reporting

Business Analyst - Innovation

Italiacamp

Nov 2017 - Dec 2018 (1 year 1 month)

Conducted strategic market analysis, competitive benchmarking, and due diligence on high-potential start-ups to support investment positioning and commercial partnerships. Organized end-to-end a European institutional forum engaging 20+ CEOs and designed and delivered an experiential university lab on impact finance, mentoring students in market sizing and financial-impact assessment.

Market Analysis Competitive Benchmarking Due Diligence Market Sizing Financial Impact