Open to opportunities

Margherita Vinciguerra

@margheritavinciguerra

Message

I’m a strategic marketing & market intelligence professional driving €30M+ growth decisions.

Italy

Message

What I'm looking for

I’m looking to lead data-driven marketing strategy and market intelligence, turning econometric modeling and automation into KPI frameworks and executive-ready insights that support major growth investments, while working closely with cross-functional teams and building analytical capability.

I’m a Strategic Marketing & Market Intelligence professional with 8+ years of experience driving growth, competitive positioning, and commercial performance across Automotive, Pharma, Retail, Energy, Telco, FMCG, and Financial Services. I translate advanced analytics and econometric modeling into strategic decisions that support €30M+ investments, backed by a track record of KPI design, forecasting accuracy, and performance measurement.

In my current role as Client Data & Strategy Manager at CSA, Havas Media Network, I lead strategic marketing and market intelligence initiatives using econometric and simulation models that link marketing drivers to revenue and business KPIs. I’ve generated €62K incremental revenue (2023–2025), led analytics work streams for large-scale commercial proposals (up to €45M scope), and served as interim team lead for an 8-member unit—mentoring analysts and reducing manual workload by >30% through Excel automation (Power Query, VBA). I also design and institutionalize centralized intelligence repositories (models, templates, frameworks) to improve governance and reduce proposal preparation time, and I’m recognized by executives as a partner for operating model formalization and capability roadmaps.

Experience

Work history, roles, and key accomplishments

Current

Client Data & Strategy Manager

Current

CSA (Havas Media Network)

Jul 2023 - Present (2 years 11 months)

Drove strategic marketing and market intelligence initiatives across multi-sector portfolios, developing econometric and simulation models linking marketing drivers to revenue and KPIs supporting €30M+ annual commercial investment decisions. Generated €62K incremental revenue (2023–2025), led analytics for 4 proposals (up to €45M), and reduced manual workload and turnaround time by >30% through ad

Econometrics Market Intelligence Revenue Forecasting Simulation VBA Automation Power BI Stakeholder Management

Business & Data Analyst

UM (IPG Mediabrands)

Feb 2020 - Jul 2023 (3 years 5 months)

Built and standardized cross-sector performance reporting frameworks, reducing daily reporting time from 4+ hours to <1 hour per account via process redesign and automation. Delivered a first econometric model with data scientists, optimized a geo-marketing strategic index that helped win 3 new commercial mandates, and trained teams through company-wide advanced Excel enablement.

performance reporting Report Automation Econometrics Forecasting Power BI Data Storytelling Cross Functional Transformation

Research Analyst

Savills Ireland

Apr 2019 - Jan 2020 (9 months)

Managed and automated macroeconomic and market intelligence databases, reducing data cleaning time and minimizing reporting errors through structured workflows. Produced pricing forecasts, socio-demographic profiling, and macroeconomic scenario analyses, and delivered weekly executive briefings translating complex indicators into actionable insights.

Data Automation Market Intelligence Executive Reporting

Business Analyst - Innovation

Italiacamp

Nov 2017 - Dec 2018 (1 year 1 month)

Conducted strategic market analysis, competitive benchmarking, and due diligence on high-potential start-ups to support investment positioning and commercial partnerships. Organized end-to-end a European institutional forum engaging 20+ CEOs and designed and delivered an experiential university lab on impact finance, mentoring students in market sizing and financial-impact assessment.

Market Analysis Competitive Benchmarking Due Diligence Market Sizing Financial Impact