Daniela Choperena

You can't fix what your data can't see. And you can't grow on decisions nobody trusts.

Companies are investing heavily in data and AI right now — but almost nobody is checking whether that investment actually reaches the people who need to act on it: commercial and marketing teams. The dashboard gets built. The model gets trained. And the sales or marketing team keeps working exactly the same way they did before.

I'm a CRM & Customer Insights Data Consultant with 8 years working in-house across beauty, retail, and telecom — closing exactly that gap between data and commercial action.

Highlights:

- Took app activation from 55% to 85% by rebuilding the adoption strategy around actual user behavior, not assumptions.

- Reduced customer churn by 15% through a retention program built on root-cause diagnosis, not guesswork.

- Improved campaign ROI 20-25% and revenue 15% in our highest-value segment, by replacing blanket promotions with segmentation-led personalization.

I'm now taking that same discipline somewhere it matters even more: health and financial inclusion, where the same behavioral drop-off doesn't just cost revenue — it costs people access to care and opportunity.

I translate technical and data complexity into language a C-suite can act on immediately.