Looking for a job

Daniela Choperena

@danielachoperena

Message

I turn customer data into CRM, retention, and growth decisions that improve revenue.

Spain

Message

What I'm looking for

I'm looking to help SaaS, beauty, health, or retail teams turn customer data into revenue and retention outcomes through CRM, analytics, data products, AI agents, and automation.

I've led CRM, customer analytics, and data product initiatives at Vodafone, Douglas, and Essity, turning customer data into decisions that improve revenue and retention.

At Vodafone, I led analytics delivery across Marketing, Growth, Product, and Finance, managed a team of four, and built automated decision-support dashboards that cut reporting time by 30%. I also helped deliver a targeted retention program that reduced churn by 15% and increased app activation from 55% to 85%.

At Douglas and Essity, I built segmentation, loyalty, forecasting, and CRM analytics products that improved campaign ROI, sales, recommendation rates, and stock availability. I work closely with stakeholders to find the real bottleneck, build the roadmap and model, and use AI agents and automation to put insight into action.

Experience

Work history, roles, and key accomplishments

Current

Performance Customer Insights & Analytics Manager

Current

Vodafone

Mar 2022 - Present (4 years 6 months)

Led analytics delivery across Marketing, Growth, Product & Finance, managing a team of 4. Built automated decision-support dashboards, cutting reporting time by 30%, and introduced AI-driven analytics prototypes to democratize insights across non-technical teams.