Charlie Moore

Led paid social planning and strategy for Estée Lauder portfolio brands, driving multi-market performance and brand growth leading to a 61% increase in agency satisfaction. Negotiated $156K+ in added value media across 10 brands and spearheaded account innovation including the first regional onboarding to TikTok MarketScope.

Drove paid social activation across TikTok, Meta, and Snapchat using data-led planning, testing roadmaps, and optimization to deliver a 20% year-on-year revenue increase for the same campaign year. Managed ongoing performance improvement through structured testing and thoughtful refinements.

Managed organic social planning, content creation, scheduling, community management, and influencer coordination to strengthen brand storytelling and drive audience growth. Delivered an average 15% increase in engagement during tenure.

Provided paid and organic social media consulting across a range of brands and markets, building engagement-focused strategies and execution plans. Developed social content by proactively leveraging trends and tailoring strategies to drive brand engagement and performance.

Led end-to-end paid social account management across eCommerce and lead generation clients, coordinating with creative partners while maintaining strong stakeholder relationships. Drove a 30% increase in leads following onboarding and optimization of a new client account.

Delivered organic social account management and executed paid social campaigns for the Crown Estate portfolio. Planned and coordinated national and regional integrated campaigns across digital and offline channels, managing budgets, invoicing, and performance reporting to support efficient delivery.

Rotated across paid social and communications planning, assisting with campaign strategy, activation, reporting, and client communications for major UK national brands. Supported delivery through structured campaign execution and performance updates.

Grade: 2:1

Completed a BA (Honours) in Media and English Literature at the University of Brighton (2:1) from 2012 to 2015.

Completed an ECDL computing course covering Computer and Online Essentials, Microsoft Word, and Microsoft Excel (2016).

Completed the IPA Foundation Exam certification in 2020.