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Christina belloge

@christinabelloge

Freelance Paid Social & Digital Marketer specializing in international paid social strategy, media buying, and team leadership.

United Kingdom
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What I'm looking for

I’m looking for a role where I can take ownership of international paid social and digital performance/branding end-to-end—planning, buying, optimization, and team leadership—partnering with stakeholders to drive measurable ROI and scale impact.

I’m a multilingual Freelance Digital Marketer with experience both agency & client side, specialized in Paid Social Advertising—from media planning and media buying to training and managing teams, all the way to strategy. I’ve built International Paid Social & Digital Marketing Manager experience across brands (Christian Aid, Boots, Avis Budget Group (Zipcar), Hyundai, EasyJet) and agency side (Havas, OMD UK, PHD UK, Wavemaker Global, iProspect), delivering Performance Marketing & Branding campaigns.

My recent contract work includes delivering Paid social LinkedIn & Meta Events promotion and lead generation campaigns, and planning/strategy/execution for Tik Tok advertising for H&M across 6 global regions. I’ve managed teams (11 Paid Social & PPC & TV staff at OMD UK; 6 Paid Social staff at Havas Media), overseen a £1.8 Million budget across PPC, Display Programmatic, Affiliations and Paid Social across 4 countries, and run UK Paid Social for a monthly P&L of GBP 700K+ with a team of 5 (OMD UK). I bring a strong international perspective—living and working in France, UK, Germany and Netherlands—and I’m Facebook Blueprint Certified.

Experience

Work history, roles, and key accomplishments

CA

Digital Marketing Manager

Christian Aid

Mar 2023 - Sep 2023 (6 months)

Managed UK digital agencies for social and display fundraising campaigns and oversaw organic social and email marketing activity. Developed paid media strategies for awareness (branding) and fundraising/emergency appeals across social, display, SMS, Smart TV, and TTD DSP, and project-managed digital initiatives including platform RFPs.

ZG

Digital Performance Marketing Consultant

Zipcar/Avis Budget Group

May 2018 - Feb 2019 (9 months)

Developed partnerships across PPC, programmatic display, TTD DSP, mobile, and paid social across four countries (UK, FR, BE, ES). Drove retention and acquisition initiatives and supported campaign launches while managing relationships with media owners including Snapchat, YouTube, and Facebook; managed £1.8M budget across PPC, display programmatic, affiliations, and paid social.

OU

Social Advertising Associate Director

OMD UK

Feb 2017 - Aug 2017 (6 months)

Set up campaign strategies and managed optimization and budgets for Boots, EasyJet, Heinz-Kraft, SSE, Luxottica, and Coach. Managed and supervised 11 Paid Social/PPC/TV staff and owned UK paid social activity for a monthly P&L of GBP 700K+ with a team of 5.

BN

Media Services Manager

Brand Networks

Nov 2015 - Feb 2016 (3 months)

Planned, bought, optimized, and reported real-time social advertising for luxury fashion brands including Gucci, Guess, Max Mara, Penny Black, and others. Managed direct response and branding campaigns on Facebook and Instagram, covering awareness, subscription, engagement, lead generation, traffic acquisition, and conversion/ecommerce outcomes.

CA

In-House Paid Social Strategist

C&A

Feb 2013 - Aug 2014 (1 year 6 months)

In-house paid social manager and strategist across Facebook and YouTube for C&A's European e-commerce sites and store network, supporting brand awareness, engagement, community growth, footfall, and sales. Led direct response and branding campaign activity across multiple EU countries and managed a team of 2 junior executives.

Education

Degrees, certifications, and relevant coursework

SO

Squared Online

Digital Marketing certification, Digital Marketing

2015 - 2016

Completed a Squared Online digital marketing certification endorsed by the IPA and created by Google.

UU

University of Lille I (USTL)

Master’s (MSC) European Management Strategy, International Trade and Management

2004 - 2006

Completed a combined degree including a term at Staffordshire University, earning a Master’s in international trade and management / MSC European Management Strategy.

UN

Université Paris III Sorbonne Nouvelle

Master’s degree, English, Economics and Management

1999 - 2003

Earned a Master’s degree in English, Economics and Management, with 80% of the course taught in English.

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