Christina belloge
@christinabelloge
Freelance Paid Social & Digital Marketer specializing in international paid social strategy, media buying, and team leadership.
What I'm looking for
I’m a multilingual Freelance Digital Marketer with experience both agency & client side, specialized in Paid Social Advertising—from media planning and media buying to training and managing teams, all the way to strategy. I’ve built International Paid Social & Digital Marketing Manager experience across brands (Christian Aid, Boots, Avis Budget Group (Zipcar), Hyundai, EasyJet) and agency side (Havas, OMD UK, PHD UK, Wavemaker Global, iProspect), delivering Performance Marketing & Branding campaigns.
My recent contract work includes delivering Paid social LinkedIn & Meta Events promotion and lead generation campaigns, and planning/strategy/execution for Tik Tok advertising for H&M across 6 global regions. I’ve managed teams (11 Paid Social & PPC & TV staff at OMD UK; 6 Paid Social staff at Havas Media), overseen a £1.8 Million budget across PPC, Display Programmatic, Affiliations and Paid Social across 4 countries, and run UK Paid Social for a monthly P&L of GBP 700K+ with a team of 5 (OMD UK). I bring a strong international perspective—living and working in France, UK, Germany and Netherlands—and I’m Facebook Blueprint Certified.
Experience
Work history, roles, and key accomplishments
Paid Social Manager
Roots Inspire
Jan 2025 - Present (1 year 4 months)
Deliver Paid social LinkedIn and Meta Events promotion with lead generation campaigns, handling advertising planning, strategy, and execution for the UK.
Paid Social Manager
Sky Showtime
Nov 2025 - Dec 2025 (1 month)
Freelance Paid Social Manager supporting Sky Showtime through a hybrid engagement with Wavemaker Global.
Paid Media Campaign Manager
Thomson Reuters
Nov 2023 - Jan 2024 (2 months)
Owned paid media RFPs, campaign planning, optimization, and budget management for US, APAC, and EMEA audiences across YouTube, LinkedIn, Twitter, Facebook, and Outbrain. Produced performance reports and delivered stakeholder insights to support traffic, awareness, podcast listens, and livestream objectives.
Digital Marketing Manager
Christian Aid
Mar 2023 - Sep 2023 (6 months)
Managed UK digital agencies for social and display fundraising campaigns and oversaw organic social and email marketing activity. Developed paid media strategies for awareness (branding) and fundraising/emergency appeals across social, display, SMS, Smart TV, and TTD DSP, and project-managed digital initiatives including platform RFPs.
Paid Social Manager
Digitas
Nov 2022 - Dec 2022 (1 month)
Assisted with overseas executive management and delivered campaign planning, execution, and reporting for Marriott brands across EMEA. Managed brand awareness and performance paid social campaigns on Facebook, Instagram, TikTok, and Snapchat.
Paid Social Specialist
Mindshare World
Aug 2022 - Oct 2022 (2 months)
Led paid social planning, strategy, and execution for Volvo across 6 EMEA countries. Delivered branding and acquisition campaigns using Facebook, Instagram, and Pinterest.
Paid Social Specialist
Fifty.io
Jun 2022 - Jul 2022 (1 month)
Onboarded Hyundai lead gen and campaign activity for the UK paid social market, supporting campaign strategy and setup.
Paid Social Manager
iProspect UK & Ireland
Feb 2022 - May 2022 (3 months)
Led paid social planning, strategy, and execution for Kaspersky across 30 countries. Delivered branding and acquisition campaigns on Facebook, Instagram, and LinkedIn.
Paid Social Director
Wavemaker
Aug 2021 - Dec 2021 (4 months)
Led paid social planning and execution for HONOR and McArthur Glen Luxury Outlet branding and traffic campaigns supporting the launch of new mobile phones globally and long-haul tourism shopping in Europe.
Paid Social Manager
Zenith Global
Apr 2021 - Jul 2021 (3 months)
Led paid social planning and execution for TikTok branding campaigns supporting the UEFA Europe 2021 Football Cup sponsorship.
Paid Social Manager
Social Chain US
Jan 2021 - Mar 2021 (2 months)
Set up campaign strategies and oversaw optimization and campaign management for Minor Figures and AfterPay across the UK and Australia. Managed paid social on Facebook, Instagram, YouTube, and TikTok.
Paid Social Manager
iProspect UK
Sep 2020 - Jan 2021 (4 months)
Set up paid social campaign strategies and managed optimization and budgets for Gucci ecommerce across 30+ global markets. Delivered branding for new collections and holidays/gifting campaigns using Facebook, Instagram, Snapchat, Twitter, and TikTok.
Senior Paid Social Manager
PHD
Jan 2020 - Mar 2020 (2 months)
Led paid social planning, strategy, reporting, and execution for Timberland and The North Face for performance/acquisition campaigns.
Paid Social Consultant
iProspect UK
Nov 2019 - Dec 2019 (1 month)
Built campaign strategies and managed optimization and budget allocation for Tommy Hilfiger ecommerce across 20+ EMEA countries. Supported app installs and holidays/gifting objectives through paid social campaign planning and execution.
Senior Paid Social Trading Manager
Havas Media Global
May 2019 - Oct 2019 (5 months)
Set up paid social strategies and managed optimization and budget management for Hyundai, Fabergé, Gemfields, Amanda Wakeley, Puma, AXA Investment Management, and De Beers. Managed and supervised 6 Paid Social staff at Havas Media.
Digital Performance Marketing Consultant
Zipcar/Avis Budget Group
May 2018 - Feb 2019 (9 months)
Developed partnerships across PPC, programmatic display, TTD DSP, mobile, and paid social across four countries (UK, FR, BE, ES). Drove retention and acquisition initiatives and supported campaign launches while managing relationships with media owners including Snapchat, YouTube, and Facebook; managed £1.8M budget across PPC, display programmatic, affiliations, and paid social.
Senior Paid Social Manager (EMEA)
PHD
Nov 2017 - Apr 2018 (5 months)
Led paid social planning, strategy, reporting, and execution for Hewlett-Packard, The Guardian, and HBO. Managed a £200K+ budget across Facebook, Instagram, LinkedIn, Twitter, and Snapchat.
Social Advertising Associate Director
iProspect UK
Aug 2017 - Nov 2017 (3 months)
Set campaign strategies and managed optimization and budgets for Fitflop, Thomas Cook, Ray-Ban, Square, Calvin Klein, Panasonic, and Club Med. Managed a team of 2 and owned client budget forecasting while overseeing direct response activity (prospection, remarketing, DPA).
Social Advertising Associate Director
OMD UK
Feb 2017 - Aug 2017 (6 months)
Set up campaign strategies and managed optimization and budgets for Boots, EasyJet, Heinz-Kraft, SSE, Luxottica, and Coach. Managed and supervised 11 Paid Social/PPC/TV staff and owned UK paid social activity for a monthly P&L of GBP 700K+ with a team of 5.
Media Services Manager
Brand Networks
Nov 2015 - Feb 2016 (3 months)
Planned, bought, optimized, and reported real-time social advertising for luxury fashion brands including Gucci, Guess, Max Mara, Penny Black, and others. Managed direct response and branding campaigns on Facebook and Instagram, covering awareness, subscription, engagement, lead generation, traffic acquisition, and conversion/ecommerce outcomes.
In-House Paid Social Strategist
C&A
Feb 2013 - Aug 2014 (1 year 6 months)
In-house paid social manager and strategist across Facebook and YouTube for C&A's European e-commerce sites and store network, supporting brand awareness, engagement, community growth, footfall, and sales. Led direct response and branding campaign activity across multiple EU countries and managed a team of 2 junior executives.
Education
Degrees, certifications, and relevant coursework
Squared Online
Digital Marketing certification, Digital Marketing
2015 - 2016
Completed a Squared Online digital marketing certification endorsed by the IPA and created by Google.
University of Lille I (USTL)
Master’s (MSC) European Management Strategy, International Trade and Management
2004 - 2006
Completed a combined degree including a term at Staffordshire University, earning a Master’s in international trade and management / MSC European Management Strategy.
Université Paris III Sorbonne Nouvelle
Master’s degree, English, Economics and Management
1999 - 2003
Earned a Master’s degree in English, Economics and Management, with 80% of the course taught in English.
Availability
Location
Authorized to work in
Job categories
Skills
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