As a freelance Paid Social Account Director, I work across agencies including Dentsu B2B, Wavemaker, WPP, EssenceMediaCom, BrainLabs, Publicis and Croud. My client work spans e-commerce, B2B and brand campaigns.
I plan paid social strategies, from testing roadmaps to integrated omnichannel plans, grounded in client KPIs and clear measurement frameworks.
I oversee campaign planning, activation and performance across social platforms, managing quarterly budgets in excess of £2m across platforms, markets and campaigns.
I also present and report on performance, support client relationships, and train junior staff on platforms, budgets, processes, strategy and clients. I’ve worked in paid social roles at N365 GROUP/MEDIAPLANET and as a freelancer.
