Open to opportunities

Marina Martins

@marinamartins

I build AI-native analytics and revenue operations from scratch, turning data into commercial growth and scalable partnerships.

Brazil

Message

What I'm looking for

I’m looking for a role where I can design AI-native analytics and KPIs, build processes from zero, and partner cross-functionally to deliver measurable commercial growth with scalable operations.

I’m a business-minded analytics and operations professional with 10+ years building operational and analytical infrastructure from zero. I create KPIs, processes, and AI-native workflows that make teams run—and that translate directly into measurable commercial outcomes.

At Warner Music, I built an AI-native analytics area from scratch (Snowflake + Claude) to optimize Campaigns, Influencers, and Commercial. I defined KPIs, created a centralized data hub in Airtable, and developed a saturation-point methodology that improved spend efficiency by analyzing engagement decay and audience overlap.

I grew platform activations by 118% on YouTube and 130% on Amazon in 18 months through systematic opportunity mapping and demand qualification. I also served as the sole point of contact for major platform partners across Legal, Finance, Marketing, and Creative, running end-to-end PMO from deal scope through delivery.

Earlier, at Costa & Valle, I built a royalties department from scratch with founding partners—scaling to R$3M+ distributed monthly across 2,000+ clients. I led multi-country operational areas, automated revenue processing with Excel/VBA, and produced forecasting and revenue models that informed key commercial decisions; I even surfaced a 56% digital revenue growth driver tied to renegotiation.

Experience

Work history, roles, and key accomplishments

BusinessDevelp-Analytic&Insig Supervisor

Warner Music

Dec 2023 - Dec 2025 (2 years)

Built an AI-native analytics area from scratch to optimize Campaigns, Influencers, and Commercial, defining KPIs and a centralized Airtable data hub. Grew platform activations by 118% on YouTube and 130% on Amazon in 18 months and ran end-to-end PMO for major platform partners.

Snowflake Claude Airtable KPI Design Saturation Point Methodology Engagement Decay Analysis Audience Overlap Analysis Partnership Management PMO Stakeholder Management Looker Meta Ads Google Ads Executive Reporting

Royalties Manager / Sync & Ops

Costa & Valle

Dec 2019 - Dec 2023 (4 years)

Built a royalties department from scratch by defining KPIs and workflows, scaling to R$3M+ distributed monthly across 2,000+ clients with automation in Excel/VBA. Produced revenue models, catalogue valuations, and advance settlement forecasts, including a model showing 56% digital revenue growth tied to contractual renegotiation.

KPI Design Process Automation Revenue Forecasting Forecasting Revenue Reconciliation Catalog Valuation Advance Settlement Forecasting

Financial Advisory Consultant

Deloitte

Dec 2016 - Dec 2018 (2 years)

Served as the sole operational analyst on a forensic project, designing the analytical workflow and scoping methodology for 30+ international subsidiaries. Built an internal reference compendium, trained incoming team members, and analyzed contracts, SLAs, financial statements, and compliance documentation to deliver synthesized executive reports.

Forensic Analytics Scoping Contract Analysis SLA Financial Statement Analysis Executive Reporting SOX

External Audit

PwC

Dec 2014 - Dec 2016 (2 years)

Audited financial statements across Insurance, Retail, Telecom, Maritime Logistics, and Reinsurance, working with high-volume data. Developed cross-industry fluency in revenue structures and cost models.

Financial Statement Auditing Cross Industry Audit

Process Management (PMO)

BIP

Jan 2017 - Present (9 years 6 months)

Worked in the PMO team at a telecom, running weekly cross-functional sessions to map system integration, asset acquisition flows, and data workflows across business areas. Supported the integration of five systems by delivering project updates directly to directors and bridging operational complexity with executive reporting.

Process Mapping System Integration Project Updates Stakeholder Management Training