Leah Urzua

LU

Open to opportunities

Leah Urzua

@leahurzua

I run operations and online business systems, building revenue-driving funnels and high-touch client services.

What I'm looking for

I want to lead operations and online business systems—planning launches, building scalable processes, and improving funnels—where I can drive efficiency and growth through high-touch client engagement.

I founded Results by Riviera and handle finances, operations, sales, and strategy while staying the main point of communication for team members and clients. I create unique services and products, aiming for a premium client experience and consistent revenue growth through long-term relationship management.

As Director of Operations at Lindsay Lyons LLC, I oversee education-sector operations end to end—directing courses and initiatives from concept through implementation, planning launches with budgets and KPIs, and improving cross-functional collaboration. I’ve also led online business and marketing work across multiple businesses, including a funnel overhaul with custom copywriting and strategy that increased revenue, plus project coordination focused on scalable digital product processes.

Experience

Work history, roles, and key accomplishments

LL

Current

Director of Operations

Current

Lindsay Lyons LLC

May 2020 - Present (6 years 3 months)

Oversees all aspects of operations for a client in the education sector, directing courses and initiatives from conceptualization through implementation.

Operations Management Project Management Strategic Planning Professional Development

RR

Current

Founder & CEO

Current

Results by Riviera

Jan 2020 - Present (6 years 7 months)

Manages all areas of business including finances, operations, and sales while making high-level decisions about policy and strategy.

Business Management Operations Sales Strategy Client Engagement

DL

Operations + Project Coordinator

Dani Abernathy LLC

Apr 2023 - Sep 2023 (5 months)

Developed strategies to scale business services and created processes for scalable digital product design.

Strategy Process Design Market Research

SL

Online Business Manager

Sam DiNicola LLC

Sep 2022 - Sep 2023 (1 year)

Orchestrated major business functions including communications, marketing, and operations, and designed online systems to manage leads.

Business Operations Marketing Lead Management Copywriting Social Media

KL

Online Business Manager/Marketing Manager

Kirsten McCormick LLC

Jul 2020 - Nov 2021 (1 year 4 months)

Spearheaded marketing projects and managed social media accounts across multiple platforms.

Marketing Social Media Management Strategy Lead Generation

KK

Project Manager/Coordinator

Kids Helping Kids

Aug 2014 - Jun 2015 (10 months)

Managed day-to-day operations and fundraising events for a nonprofit organization.

Project Management Event Planning Fundraising Collaboration

Education

Degrees, certifications, and relevant coursework

UC

University of California Santa Cruz

Bachelor of Arts, Sociology

Grade: 3.80 GPA

Activities and societies: John R. Lewis College Academic Distinction Award

Bachelor of Arts in Sociology and Critical Race & Ethnic Studies with honors and a GPA of 3.80.

UC

University of California Santa Cruz

Bachelor of Arts, Critical Race & Ethnic Studies

Bachelor of Arts in Critical Race & Ethnic Studies with honors.

Tech stack

Software and tools used professionally

Google Drive

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