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Lauretta Hayford

@laurettahayford

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Seasoned Communication Specialist with expertise in sales, digital marketing, and more.

Ghana

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What I'm looking for

Seeking a challenging role that leverages my expertise in communication, digital marketing, and AI to drive business growth and success.

I am a seasoned Communication Specialist with a strong background in sales, digital marketing, social media management, content creation, project management, prompt engineering, and AI model training. With expertise in managing digital media, leading content design, developing and managing brands, managing clients, setting appointments in various industries, customer service, and overseeing sales teams, I excel in fast-paced environments.

As a certified Virtual Assistant, I possess strong administrative and organizational skills, and hold an AiCE badge, reflecting my proficiency in the fundamentals of AI. This enables me to integrate AI technologies into communication strategies effectively.

Throughout my career, I have demonstrated a deep understanding of product offerings and industry trends, positioning myself as a trusted advisor to clients. I have established and nurtured strong client relationships, worked well independently and on teams to solve problems, and consistently received positive feedback from clients.

Experience

Work history, roles, and key accomplishments

Current

Social Media Manager & Digital Marketer

Current

CodeXcellence

Jul 2024 - Present (11 months)

Designed and executed social media strategies that increased engagement by 10% and followers by 5%. Managed cross-platform campaigns, achieving a 40% boost in brand visibility and a 20% increase in lead generation. Produced high-quality content and led a team of 4 to meet client deadlines.

Social Media Management Digital Marketing Content Creation Brand Development Team Leadership Engagement Analytics Graphic Design Video Production Client Communication

BPO Appointment Setter

BPO Tech

Jun 2024 - Jul 2024 (1 month)

Made 20-30 outbound calls per hour, successfully scheduling 8 appointments daily, which increased sales opportunities by 5%. Maintained the appointment scheduling system and received a 4.8-star average rating for customer service.

Customer Service Appointment Setting Outbound Calling Sales Support Communication Skills Time Management Problem Solving Team Collaboration

Virtual Assistant

Zen Aesthetics

Jan 2024 - Feb 2024 (1 month)

Established efficient workflows as a Virtual Assistant, optimizing collaboration for a Graphic Designer. Managed social media platforms and bookkeeping to enhance engagement and sales.

Workflow Optimization Social Media Management Bookkeeping Time Management Communication Skills Team Collaboration

Sales Personnel

PRIMAL HAVEN

Oct 2023 - Jan 2024 (3 months)

Adapted to remote work dynamics, leveraging digital tools for collaboration. Established strong client relationships and demonstrated a deep understanding of product offerings.

Sales Client Relationship Management Digital Product Knowledge Remote Work Problem Solving Communication Skills Team Collaboration Customer Engagement Adaptive

Virtual Assistant

Kojo Workspace

Jul 2023 - Sep 2023 (2 months)

Optimized workflows as a Virtual Assistant to a Graphic Designer, facilitating clear client interactions and managing project updates. Supervised graphic designers to meet client needs.

Workflow Management Client Communication Graphic Design Project Management Problem Solving Time Management Collaboration

Social Media Manager / Digital Marketer

Euphrates Ghana

Jan 2021 - Jun 2024 (3 years 5 months)

Managed social media for six brands, increasing online engagement by 5%. Developed strategies for brand awareness and assisted clients with social media KPIs while leading a team of 4.

Social Media Management Digital Marketing Content Strategy Brand Awareness Team Leadership KPI Analysis Engagement Content Creation Strategy Development

Customer Service and Sales Personnel

Gurufied Skin Care Products

Jan 2018 - May 2019 (1 year 4 months)

Assisted in marketing campaigns and developed product knowledge to facilitate customer interactions. Helped customers find suitable skincare products and tracked delivery progress.