At Apple, I developed user-focused email communications and call scripts for sales teams, translating complex product features and business use cases into clear messaging for small and mid-sized businesses. I contributed to content that supported a 100% increase in new customer acquisition year over year.
At Dell Technologies, I created educational and instructional content to guide users through platforms, tools, and partner programs. I also documented workflows and explained complex financial and operational concepts in communications that exceeded engagement benchmarks.
As Campaigns Business Manager at Dell Technologies, I owned integrated demand generation strategy and execution across global markets. I established campaign practices that drove 20x ROI on inbound demand generation and led a cross-functional campaign that resulted in more than 20% growth in new buyer acquisition and cross-sell revenue.
Through L. Vaughn Consulting & Communications, I created website copy, blogs, and informational materials for small business and nonprofit clients. I bring a background in technical writing, content development, and communications, supported by an MFA in Creative Writing.
