Open to opportunities

Jesenia Edwards

@jeseniaedwards

Message

I drive marketing and brand communications through content strategy, campaigns, and executive messaging.

United States

Message

What I'm looking for

I’m looking for a brand- and growth-focused role where I can own content strategy and campaign development, partner cross-functionally, and deliver executive-ready messaging using tools like HubSpot, Klaviyo, and Sprout Social.

I’m a marketing, brand, and communications professional with 7+ years of experience developing content, campaigns, client communications, and brand messaging across agency, SaaS, housing, and service-based industries. I combine creative ideation with strong execution to support brand growth, customer engagement, and business objectives.

In recent roles, I’ve led brand storytelling and messaging across web, social, PR, product marketing, and executive communications during a company-wide rebrand, building editorial frameworks to improve consistency. I’ve also directed content and creative assets for integrated campaigns and managed marketing workflows and automations in HubSpot, alongside translating complex data into executive-ready presentations for enterprise stakeholders.

Experience

Work history, roles, and key accomplishments

Content & Brand Manager

OneApp

Nov 2025 - Mar 2026 (4 months)

Led brand storytelling and messaging across web, social media, PR, product marketing, and executive communications during a company-wide rebrand. Developed thought leadership and email/product messaging and built editorial frameworks to improve consistency across marketing channels.

Brand storytelling Brand Messaging Content Strategy Campaign Development Public Relations Product Marketing Executive Communication Email Marketing Thought Leadership Editorial Frameworks Content Systems Cross functional Coordination Presentation Development

Growth Marketing Director

The Brandit Agency

Mar 2025 - Oct 2025 (7 months)

Directed content and creative asset development for integrated marketing campaigns, sales enablement, and business development. Supported HubSpot marketing initiatives including email campaign coordination, automation planning, lead scoring, and CRM workflow improvements.

Content Development Integrated Marketing Campaigns Brand Guidelines Sales Enablement Business Development HubSpot Campaign Coordination Marketing Automation Lead Scoring Presentation Development Podcast Materials

Project Manager

Grace Hill

Feb 2023 - Dec 2024 (1 year 10 months)

Directed communications and reporting across 70+ enterprise accounts, translating complex survey data into executive presentations and reports for senior leadership and client stakeholders. Managed client communications and developed training materials, FAQs, and onboarding resources to support product adoption.

Executive Reporting Data Presentation Stakeholder Management Client Communication Training Materials FAQs Onboarding Project Documentation Cross Functional Communication

Project Coordinator

Element Fleet Management

Nov 2020 - Feb 2023 (2 years 3 months)

Coordinated communications and documentation supporting client renewal projects, title management processes, and program updates. Created standardized documentation and training materials and supported cross-department communication to improve workflow clarity and operational efficiency.

Renewals Management Title Processing Process documentation Training Materials Program Updates Project Documentation Internal Communications ERG Leadership

Support Services Program Officer

Maryland Aviation Administration (MDOT)

Dec 2018 - Nov 2020 (1 year 11 months)

Developed internal communications assets including employee handbooks, training materials, departmental documentation, and program resources. Coordinated employee engagement and recognition initiatives and supported program communications, process documentation, and stakeholder updates across departments.