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Laura Sarabia

@laurasarabia

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I lead creative operations, brand systems, and high-volume marketing delivery.

United States

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What I'm looking for

I'm looking to lead creative operations, brand development, and marketing delivery where I can build scalable processes, guide teams and agency partners, and improve quality, efficiency, and on-time execution.

I've led creative operations at S&C Electric Company, managing up to 1,000 creative, marketing, and communications projects annually for more than 50 global stakeholders. I directed an 11-person in-house team producing web, video, design, and editorial content while overseeing vendor relationships, resourcing, and budgets.

I built S&C's first Logo & Identity Guide, established KPI tracking that achieved a 90% on-time delivery goal within six months, and introduced processes that reduced errors to less than 10%. I also led technology and workflow improvements that cut infographic project costs and timelines by more than 50%, reduced turnaround time by up to 10 days, and increased request volume by 30%.

I'm now building LBK Design, supporting entrepreneurs and larger businesses as a creative consultant while freelancing for Crescent Hotels across Marriott brands. My background spans brand identity, creative direction, graphic design, agency management, media buying, digital and print marketing, and web development oversight.

Experience

Work history, roles, and key accomplishments

Current

Creative Consultant

Current

LBK Design

Jan 2026 - Present (8 months)

Founder of a creative consultancy supporting entrepreneurs through large businesses. Freelanced for Crescent Hotels as a graphic designer across various Marriott brands.

Graphic Design Branding Freelance Consulting

Manager - Creative Services

S&C Electric Company

Jan 2015 - Dec 2026 (11 years 11 months)

Led creative operations, vendor relationships, budgeting, and resourcing for up to 1,000 projects annually. Directed a multi-disciplinary in-house creative team of 11 professionals and managed full P&L accountability with budgets up to $500M.

Creative Operations Vendor Management Budget Management P&L ownership Brand Identity KPI Tracking Process documentation Project Management Adobe Workfront Creative Suite SharePoint Siteimprove Pardot Figma Agile SEO Accessibility UI

Marketing & Creative Manager

Navy Pier

Jan 2002 - Dec 2015 (13 years 11 months)

Oversaw a team of four and 10 agencies to execute all graphic design, video, social media, email marketing, and traditional marketing initiatives for the largest tourist attraction in the Midwest. Produced over 200 annual projects, many within 24-hour to five-day lead times.

Graphic Design Video Production Social Media Marketing Email Marketing Traditional Marketing Team Leadership Vendor Management Budget Management Media Buying Event Planning Large Format Printing

Graphic Designer

KemperLesnik Integrated Communications

Jan 2000 - Dec 2002 (2 years 11 months)

Delivered creative solutions across diverse clients and media platforms. Designed assets for agency clients including Chicago Department of Transportation, Museums in the Park, Field Museum, Illinois Lottery, and others.

Graphic Design Creative Solutions Client Management Advertising