I've led Postal Center International's corporate rebrand, unifying two legacy brands through a single identity system spanning web, print, environmental graphics, signage, and social.
I manage a three-person design team and partner with C-level marketing leadership to turn business strategy into concept, art direction, and production-ready creative. I also develop quarterly integrated campaigns across email, landing pages, social, and print.
Previously, I shaped luxury retail campaigns at Diamonds International, supporting five locations with print advertising, billboards, direct mail, brochures, environmental branding, and in-store POS displays. I also led and mentored designers while protecting premium brand standards across two diamond brands.
My background includes healthcare, automotive, hospitality, tourism, branding, printing, and promotional products. Across these environments, I've built identity systems, directed typography and layout, presented to clients, and delivered print and digital work from brief through final production.
