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Laura Rebollo Feliciano

@laurarebollofelician

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Sales & CRM Coordinator at WeRoad, automating lead follow-up with n8n and managing B2C and B2B sales.

Spain

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At WeRoad, I manage B2C and B2B sales, follow up with leads, and work to close deals. I also track team targets and sales KPIs to find opportunities to improve conversion and revenue.

I use n8n to automate commercial and operational processes, streamline lead management, and reduce manual tasks. I also develop strategic brand partnerships and coordinate activities and events to generate qualified demand.

At Las Rozas Village, I developed digital strategy and managed email campaigns, personalized customer journeys, and Salesforce Marketing Cloud automations. Earlier, at Telefónica, I analyzed campaign performance and created emails and landing pages in Salesforce Marketing Cloud.

Experience

Work history, roles, and key accomplishments

Current

Sales & CRM Coordinator

Current

Weroad

Nov 2024 - Present (1 year 10 months)

Manage direct B2C and B2B sales, closing deals and ensuring an effective, results-driven commercial experience. Drive strategic partnerships with key brands and coordinate activities and events to generate qualified demand.

Sales CRM Lead Management N8n Automation KPI Analysis Sales Reporting

Digital Coordinator

Las Rozas Village

Dec 2022 - Nov 2024 (1 year 11 months)

Developed and executed the digital strategy across both in-market and key international source markets. Set up and managed email marketing campaigns, creating automation workflows, building personalized customer journeys, and integrating various data sources using Salesforce Marketing Cloud.

Digital Strategy Email Marketing Salesforce Marketing Cloud Automation Paid Media Customer Journey

Marketing Consultant B2C

Telefónica

Jan 2021 - Dec 2022 (1 year 11 months)

Measured and reported performance of all digital marketing campaigns, assessing against goals (ROI and KPIs). Collaborated with digital agencies and partnerships to evaluate new strategies for the digital channel.

Digital Marketing ROI Analysis KPI Reporting Salesforce Marketing Cloud Data Analysis

Brand Executive

Wink Dentsu

Dec 2017 - Jan 2021 (3 years 1 month)

Responsible for planning ON campaigns, client presentations, weekly and monthly reports, competition tracking, traffic templates and billing process. Coordinated between different departments for clients including Vodafone, Acción contra el Hambre, and Universidad Católica de Valencia.

Campaign Planning Client Presentations Reporting Competition Tracking Billing Coordination