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Laura HillmanLH
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Laura Hillman

@laurahillman

I build enterprise product experiences and design systems that improve consistency, adoption, and delivery speed.

United States
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At Slalom, I lead enterprise design and systems strategy for Fortune 10 clients, managing $2M+ in contracts and driving approximately $1M+ in annual savings through stronger design operations and governance. I architect Figma component libraries, token systems, standards, and experience frameworks that help teams deliver consistent digital products at scale.

I've led end-to-end UX across B2B eCommerce, IoT telematics, EdTech, and self-service packaging platforms, from journey mapping and research synthesis through high-fidelity UI delivery. Earlier, I launched 70+ web platforms at RSM and built brand, packaging, web, and campaign experiences for national consumer brands at Wolverine Worldwide and E. & J. Gallo Winery.

Experience

Work history, roles, and key accomplishments

Slalom logoSL
Current

Senior Product Design and User Experience Consultant; Global

Jun 2024 - Present (2 years 3 months)

Lead enterprise design and systems strategy across Fortune 10 clients, managing $2M+ in contracts and driving ~$1M+ in annual savings through optimized design operations and governance. Direct cross-functional teams delivering complex platforms used by thousands of internal and external users. Scale design systems and UX practices across large consulting engagements by establishing experience gove

Slalom logoSL

Senior Product Design and User Experience Consultant

Jun 2022 - Jun 2024 (2 years)

Lead designer across B2B eCommerce, IoT telematics, and EdTech platforms, leading end-to-end customer journey mapping, UX strategy, and UI delivery that improved user adoption and engagement. POD Lead for Design Infrastructure at Fortune 10 life sciences client managing Data Visualization, Accessibility (WCAG), Design Systems, and eCommerce workstreams. Delivered UX strategy and high-fidelity desi

Slalom logoSL

Product Design and User Experience Consultant

Mar 2021 - Aug 2022 (1 year 5 months)

Lead designer for Remote Operations Center (ROC) IoT telematics portal, conducting customer journey mapping and research synthesis to define executive-ready future-state product strategy. Led design for self-service digital packaging portal, aligning stakeholders and securing MVP funding through journey-based discovery and workflow simplification.

RSM (Retail Sports Marketing) logoRM

Senior Digital Art Director

Feb 2020 - Mar 2021 (1 year 1 month)

Oversaw digital product and campaign experiences across multiple national brands, launching 70+ web platforms driving millions of user engagements. Implemented WCAG accessibility standards across digital properties. Designed and developed digital components, customizing web and mobile UX solutions using HTML, CSS, JS, and iOS/Android support.

Clients/Brands worked with include: Walmart, Sam’s Clu

RSM (Retail Sports Marketing) logoRM

Art Director

Apr 2018 - Feb 2020 (1 year 10 months)

Responsible for overseeing all digital creative for multiple account teams and clients as well as conceptualizing, designing and producing both print and digital materials. Daily tasks include: website design & development using WordPress CMS, custom HTML/CSS/JS, website maintenance (knowledge of PHP and JS), website accessibility (ADA, WCAG) compliance auditing/resolving, designing experiential m

Wolverine Worldwide logoWW

Lead Graphic Designer

Feb 2016 - May 2018 (2 years 3 months)

Cat Footwear, Harley-Davidson Footwear, Sebago and Bates Footwear

Responsible for project management and overseeing all creative projects as well as conceptualizing, designing, managing print production and installation in multiple categories of our brands’ marketing areas. Constructed an in-house/on-site photo studio for smaller product photoshoots. Served as art director and photographer. Art D

Wolverine Worldwide logoWW

Associate Graphic Designer

May 2015 - Feb 2016 (9 months)

Heritage Group: Cat Footwear, Sebago, Harley Davidson Footwear and Bates Footwear.

Responsible for project management, conceptualizing, designing, and production for multiple brands/categories under our Creative Group umbrella. As Associate Designer, I initiated a multi-brand need of consolidating all marketing translations to one corporate approved translation service by partnering with our int

E. & J. Gallo Winery logoEW

Creative Design Fellowship

Feb 2015 - May 2015 (3 months)

Designed and developed packaging, brand identity, photography, and promotional graphics across high-volume national wine brands including Barefoot, Dark Horse, and Carlo Rossi.

Brands worked with: Barefoot Wine, Dark Horse, Carlo Rossi, André, Peter Vella, The Naked Grape, Turning Leaf and more

Wolverine World Wide logoWW

Corporate Design Intern

Apr 2013 - Aug 2014 (1 year 4 months)

Creative Group: Cat Footwear, Sebago, Harley-Davidson Footwear, Merrell, Hush Puppies, Chaco, Cushie, Wolverine, Bates Footwear, Hytest, Sperry, Keds, Striderite, Patagonia Footwear, Saucony

As the Corporate Design Intern I was given a spectrum of projects & responsibilities. During my internship I gained experience with multiple brands such as, Merrell, Hush Puppies, Cat Footwear, Harley Davidso

inkDrop Media logoIM

Web Designer, Developer and Marketing Manager

May 2009 - Feb 2013 (3 years 9 months)

During my summer internship in 2010, I was able to expand and gain valuable experience within the Graphic Design field and more. In this role I performed a range of tasks including; website development, website management, web ads, print media, photography, creating corporate identities, logos, layouts, data entry, and experience with clientele.

While a part of HGTs InkDrop Media, I assisted the

Girls on the Run West Michigan logoGM

Head Coach

Jan 2006 - Jan 2007 (1 year)

Volunteer Coach for elementary school level girls in Holland, MI for 2 seasons.

Girls on the Run is a transformational physical activity based positive youth development program for girls in 3rd-8th grade. We teach life skills through dynamic, interactive lessons and running games. The program culminates with the girls being physically and emotionally prepared to complete a celebratory 5K running

Education

Degrees, certifications, and relevant coursework

GU

Grand Valley State University

Graphic Design B.F.A., Art and Design

TS

Tech Talent South

Computer Science & UX/UI

• Code Immersion Program (Java, Springboot, Thymeleaf, HTML, CSS)
• iOS App Development (Swift/Xcode)
• UI/UX Design
• Javascript App Development

KD

Kendall College of Art and Design

Professional Development, 3D Design

Grand Valley State University logoGU

Grand Valley State University

Bachelor of Fine Arts, Art and Design

Pursued a Bachelor of Fine Arts in Graphic Design with a focus on Art and Design.

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