Sarah Sliman
@sarahsliman
Product and UX/UI designer specializing in brand systems, user research, and strategic visual storytelling.
What I'm looking for
I am a Product and UX/UI Designer with a strong background in user research, information architecture, and visual storytelling, focused on delivering design-driven product outcomes. I combine UX writing, content strategy, and creative direction to shape cohesive brand and product experiences.
Across agencies, startups, nonprofits, and in-house roles I have led brand identity projects, launched web and campaign assets, and supported product and crowdfunding launches. I spearheaded SEO/SEM and inventory UX efforts that contributed to over $3 million in vehicle sales.
In my current roles I direct creative teams and train designers while driving measurable engagement improvements — including a 200%+ increase in social engagement through story-led content. I build prototypes, wireframes, and high-fidelity visuals using Figma, Adobe CC, and no-code tools.
I pursue human-centered design, partnering cross-functionally with product, engineering, and marketing to create usable, beautiful experiences. I am motivated by roles where strategic thinking and hands-on design converge to support product launches and brand growth.
Experience
Work history, roles, and key accomplishments
Creative Director
PipPep Games
Dec 2023 - Present (1 year 9 months)
Created brand identity, logo, visual assets, and campaign strategy for a fantasy roguelike; developed marketing materials and a Kickstarter-ready UX for site and reward tiers.
Senior Graphic Designer
Community Christian Church
Dec 2022 - Present (2 years 9 months)
Boosted social engagement by 200%+ through story-led content, directed and trained two part-time designers, and led a guest UX redesign consolidating 30+ handouts into a single actionable booklet.
Freelance Designer
Various Clients
Jan 2014 - Present (11 years 8 months)
Delivered branding, hand-lettered signage, social visuals, and UX-optimized web layouts for startups, government, and nonprofit clients, including a Shopify site with 1,000+ products.
Executive Marketing Assistant
Vital Transportation Partners
Mar 2022 - Dec 2022 (9 months)
Managed SEO/SEM campaigns and website inventory UX, contributing to over $3M in vehicle sales by optimizing layout, hierarchy, and conversion elements across dealership sites.
Education
Degrees, certifications, and relevant coursework
Arizona State University
Bachelor of Science, Graphic Information Technology (UX Concentration)
2021 - 2025
Grade: 2.9
Activities and societies: American Association for the Advancement of Science (AAAS) (Feb 2025 - Present), AIGA: The Professional Association for Design (Sept 2021 - Present)
Bachelor of Science in Graphic Information Technology with a UX concentration from the Fulton School of Engineering, covering human-computer interaction, UX strategy, and web development.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Website
sarahsli.comSalary expectations
Social media
Job categories
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