Open to opportunities

Adam Astra

@adamastra

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Digital Product & Brand Designer with a focus on user-centered design.

United States

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What I'm looking for

I am looking for opportunities that allow me to collaborate with innovative teams, focus on user-centered design, and contribute to impactful projects that align with my passion for brand development and digital product design.

I am a Digital Product and Brand Designer with extensive experience in creating human-centered digital products. My journey began at Nike, where I honed my skills in production and design, and continued at Harlo Interactive, where I led design initiatives. As a freelancer, I have partnered with various clients, developing brand strategies and visual identities that resonate with users.

Throughout my career, I have embraced the art of design research, wireframing, and rapid prototyping, ensuring that every product I work on delivers a delightful user experience. I thrive in collaborative environments, working alongside producers, engineers, and other designers to bring innovative ideas to life. My passion for analysis and mentorship allows me to guide teams in achieving high-level business goals while fostering a culture of curiosity and creativity.

Experience

Work history, roles, and key accomplishments

Current

Freelance Graphic Designer

Current

Self-employed

Jan 2012 - Present (13 years 6 months)

Developed brand strategies, company identities, and visual style guides. Designed responsive web experiences, user interfaces, and animations, along with publication designs and copywriting strategies.

Brand Strategy Brand Identity Responsive Web Design User Experience User Interface Design Animation Prototyping Copywriting

Head of Design

Icarus

Apr 2023 - Present (2 years 3 months)

Directed brand development and company evolution, aligning design with business objectives. Managed pitch deck processes and served as Project Manager across disciplines.

Brand Development Project Management Webflow User Experience

Sr. Design Consultant

Concentrix Catalyst

Nov 2019 - Present (5 years 8 months)

Partnered with Apple to develop an in-house health and wellness brand identity and visual direction for an Apple Watch app. Collaborated with cross-functional teams to develop innovative product strategies and user experiences.

Brand Identity Product Strategy User Experience Microsoft Pitches

Digital Product Designer

Samaritan

Nov 2018 - Present (6 years 8 months)

Developed UX strategies and design systems to scale Samaritan's product across multiple markets. Collaborated with founder and internal teams to iterate on product features and enhance user experiences.

UX Strategy Design Systems Scaling engineering collaboration

Lead Digital Designer

Harlo Interactive

Nov 2017 - Present (7 years 8 months)

Led design for content management websites and web apps, focusing on user-centered experiences. Provided creative direction, wireframing, and interaction prototyping for responsive development.

Content Management Web App User Centered Design Creative Direction Wireframing engineering collaboration

Interaction / Production Designer

Nike

Mar 2016 - Present (9 years 4 months)

Led design for content management websites and web apps, focusing on user-centered experiences. Provided creative direction, wireframing, and interaction prototyping for responsive development.

Content Management Web App User Centered Design Creative Direction Wireframing engineering collaboration

UI / UX Designer, Creative Partner

FoodCircles

Jan 2013 - Present (12 years 6 months)

Redesigned web and mobile apps for iOS and Android, leading research and roadmap with a user experience designer. Conducted guerrilla user research, copywriting, and long-term platform and brand development.

Web App Design Mobile App Design iOS Android User Experience Research Roadmap Development Copywriting Brand Development

Education

Degrees, certifications, and relevant coursework

Kendall College of Art and Design

Bachelor's in Graphic Design, Graphic Design

Completed a Bachelor's degree in Graphic Design with a minor in Collaborative Design. Focused on developing a strong foundation in visual communication and design principles.