Khanh Lam

Led Commerce Product Design across acquisition, monetization, partnerships, retention, and localization across mobile, TV, and web. Drove a pivot to paid-only SVOD 18 months ahead of schedule, growing paid subscribers from near-zero to 30M+ and scaling the platform to 100M+ sign-ups and 30M+ monthly actives through end-to-end funnel design and A/B experimentation.

Guided the design organization through a company acquisition by implementing new strategies and streamlining processes to align design practice with a transformed vision. Directed product design across client engagements including Shake Shack, Squire, and Sixt, establishing design standards and delivery processes for multi-disciplinary teams.

Built and led the UX organization post-merger by integrating products into a unified brand and system, working with leadership to reimagine the core SaaS platform including an ML-powered AI application. Rebuilt the core CRM from the ground up with user research, requirements gathering, workflow re-architecture, and UX testing, and aligned the product roadmap to revenue and retention goals.

Embedded with global enterprise clients as a lead UX expert, directing cross-functional teams to design and ship high-impact digital products. Contributed to recruiting by conducting 400+ candidate interviews and led client work including Adidas (middleware ordering and tracking ecosystem) and HBO (modular component rebuild of the front-end and navigation).

Launched three native iOS apps by designing CMS architecture to render responsive editorial content and supporting ad placement strategy. Mentored junior UX designers to improve craft and execution quality.

Transformed an overly complex adaptive math learning platform into a simpler, data-rich interactive consumer product by re-envisioning the teacher experience. Ran complex surveys to surface content developer needs for engineering and leadership decision-making.

Designed MHeReader, LearnSmart, and SmartBook across higher-ed subjects, creating user flows, a graphing tool, and UI guidelines. Defined digital product look and feel through specifications, content standards, and reusable interaction pattern libraries.

Founded and built a multimedia design agency delivering UX, product development, and visual design for websites, iPhone/iPad apps, and marketing materials. Oversaw concept, design integrity, and execution across client engagements.

Provided freelance visual and interactive design support for the e-commerce experience at The Shade Store. Contributed design work across e-commerce pages and related interactive elements.

Created UX/UI design work for communications needs at Princeton Theological Seminary. Supported digital design requirements for communications-related content and experiences.

Provided freelance visual design support for e-commerce work at Liz Claiborne Inc. Contributed to visual design deliverables for online product presentation.

Worked as a graphic designer at Dow Jones and Company, producing design deliverables for corporate needs. Supported visual design production aligned to organizational requirements.

Designed packaging graphics as a junior package graphic designer at Becton Dickinson & Company. Produced packaging-related visual assets in support of product presentation.

Worked as a product strategist for Bloomberg’s data licensing area from 2000–2002. Supported product strategy efforts for data licensing initiatives.