Adam Ace Velasquez

Spearheaded critical UI/UX initiatives across JavaSwing, WebUI, and Mobile platforms, enhancing Enfusion's user experience and interface with a modern, intuitive, and consistent design language. Conceptualized, developed, and deployed a robust Design System, standardizing UI components and accelerating development cycles, directly contributing to over $5 million in new client revenue.

Spearheading critical UI/UX initiatives across both the legacy JavaSwing platform and the strategic transition to WebUI and Mobile platforms. Led the charge in enhancing Enfusion's WebUI and comprehensively restructuring the software's user experience and interface, ensuring a modern, intuitive, and consistent design language.

Lead a re-brand on the digital platform while migrating across different CMS platforms (Jira to AEM). Managing UI/UX designers by initiating a DMS for other designers across different platforms and providing a Digital Brand Style Guide. Scoping projects with developers, setting project deadlines and deliver on time. Making sure all-digital design stays consistent with multiple outsourced agencies.

Led a re-brand on the digital platform while migrating across different CMS platforms and implemented an entirely new booking engine with user testing and progressive disclosure methodologies. Initiated and maintained a web and app cross-functional design system through Adobe XD, Sketch, Zeplin, and Invision, managing UX/UI designers and overseeing the design process.

Assisting in directing and designing the YMCA’s Nationwide Campaign for 2017, including web materials for their Annual Solicitation, Year End Giving, and #GivingTuesday. Making sure all materials were consistent to the vision of the Creative Director and Droga5, the outsourced agency for the YMCA. Supporting designers by designing web materials for upcoming events and their current campaigns.

Directed all design projects for the organization along with affiliated campaigns and coalitions, serving as the sole designer for all digital and print designs, including email campaigns, digital advertising, and annual/mid-year reports. Branded the annual AIDS Run Walk Chicago & World of Chocolate, which generates over $600K in fundraising each year.

Directed the YMCA's Nationwide Campaign for 2017, including print and digital materials for their Annual Solicitation, Year-End Giving, and #GivingTuesday. Oversaw all design deliverables, ensuring consistency with the vision of the Creative Director and Droga5, the outsourced agency for the YMCA.

Creating storyboard concepts for digital banner ads and presenting them to the marketing team and the President of GS Bank. Designing animated homepage banners for GSBank.com and coordinating with the project manager to sync them with acquisition banner ads on third-party websites. Help advise and direct the rebranding from GS Bank to Marcus by Goldman Sachs.

Provided concept, design, and practical art application, working with internal and external clients and other artists/designers to accurately complete each brief. Designed animated homepage banners for GSBank.com and coordinated with the project manager to sync them with acquisition banner ads on third-party websites.

Creative directing all design projects for the AIDS Foundation, along with affiliated campaigns and coalitions, as well as maintaining content to all websites. Sole designer for all digital and print designs, including email campaigns, digital advertising, annual and mid-year reports, etc. Art directing any outsourced design work when needed.

Responsible for creating designs for websites with PhotoShop that will be handed off to the developer. Plans site design by clarifying goals; designing functionality. Designing site content and graphics by coordinating with copywriters and other graphic artists; designing images, icons, banners, photo galleries, etc. Finding, retouching, and manipulating photos for websites.

Clarified client goals and defined functionalities, coordinating site content uploads with client content teams and setting up icon libraries, banners, and media galleries. Presented Wordpress workshops with content teams and assisted in UX flowcharts and setting up user personas for clients.

Completed a Bachelor of Fine Arts in Graphic Communications. This program provided a strong foundation in design principles and visual communication.

Obtained course certificates in The Portfolio Workbench and User Psychology. These courses enhanced skills in portfolio development and understanding user behavior.

Acquired certificates in AI Fundamentals for UX and Search Engine Optimization. These certifications provided knowledge in artificial intelligence applications for user experience and strategies for improving search engine visibility.