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Laura Garcés Pérez

@lauragarcesperez

Trilingual digital marketing specialist focused on high-performing social media campaigns, content creation, and measurable brand growth.

Canada

Message

What I'm looking for

I’m looking for a digital marketing role where I can lead social media and campaign execution and collaborate cross-functionally to strengthen brand awareness.

I’m a trilingual marketing professional (English, Spanish, French) with an AEC in Digital Marketing Specialist and 3+ years of experience building social media strategies, designing digital content, and supporting brand communication across multiple industries. I’m proactive about taking digital projects from concept to implementation and I bring a customer-focused, collaborative mindset—especially in multicultural environments.

In my roles, I’ve coordinated campaign planning and execution, managed audience engagement, and used analytics to optimize performance—improving post engagement and client satisfaction through weekly insights. I’m hands-on with tools like Canva, Adobe Creative Suite, Meta Business Suite, Hootsuite, Mailchimp, and WordPress, and I enjoy turning KPI monitoring and engagement tracking into actionable improvements.

Experience

Work history, roles, and key accomplishments

Current

Sales Associate

Current

Ardene

Nov 2022 - Present (3 years 7 months)

Delivered product recommendations that increased customer loyalty by approximately 15% and optimized seasonal footwear display visibility through remerchandising. Partnered with store managers to implement visual marketing strategies that improved engagement with Gen Z customers.

Customer Service Sales Merchandising Visual Marketing Audience Targeting Retail Operations

Digital Marketing Intern

Mark3ting

Jun 2023 - Jul 2023 (1 month)

Supported planning and creative execution of digital marketing campaigns for SMB clients across Canada, creating visual assets and templates in Canva and Adobe Illustrator. Scheduled and monitored posts on Facebook, Instagram, and LinkedIn via Meta Business Suite and Hootsuite, refining copy and visuals using engagement metrics.

Content Creation Canva Adobe Illustrator Meta Business Suite Hootsuite

Bilingual Customer Service Rep

Teleperformance

Mar 2021 - Apr 2022 (1 year 1 month)

Provided English-Spanish customer assistance for a North American client portfolio and ensured data accuracy by logging interactions in a Salesforce-based CRM. Maintained clear client transparency through consistent tracking and reporting of all customer communications.

Customer Support Bilingual Communication CRM Management Salesforce Case Logging

Social Media Manager

MA (Media Advertising)

Sep 2020 - Jan 2021 (4 months)

Developed end-to-end social media strategies across multiple clients, tailoring tone and visual identity while coordinating content calendars for Facebook, Instagram, and LinkedIn. Created ad creatives and optimized ad copy using weekly Meta Insights analytics, improving post engagement by 25% and client satisfaction by 30%.

Social Media Strategy Visual Content Calendar Adobe Photoshop Canva Ad Copy Optimization Audience Targeting

Volunteer Marketing Coordinator

Universidad Autónoma de Occidente

Feb 2017 - Sep 2020 (3 years 7 months)

Designed visual materials and managed communications for university campaigns and national conferences to enhance institutional visibility. Developed marketing branding for student-led events and increased attendance by 30%.

Visual Design Marketing Coordination Branding Event Promotion Stakeholder Management Creative Production

Social Media Content Creator

DAVASAD Comunicación Estratégica

Jun 2018 - Aug 2018 (2 months)

Created and scheduled social media posts and campaign materials for retail clients, writing copy to maintain a consistent brand voice. Supported strategy adjustments by identifying engagement patterns with the analytics team and contributing to campaign performance reporting.

Social Media Content Creation Copywriting Brand Voice Scheduling Reporting