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Nicolas Olaya

@nicolasolaya

Bilingual digital marketing and sales professional skilled in social media, lead generation, analytics, client relationships, and AI automation.

Canada

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What I'm looking for

Seeking a remote role in digital marketing, social media, sales, or business development where I can build on my progression from customer facing operations to freelance campaign management and retail sales. I want to apply bilingual communication, analytics, content strategy, and lead generation to grow engagement, acquire customers, and support revenue.

Bilingual digital marketing and sales professional with experience in social media management, digital advertising, lead generation, retail sales, and client relationship management. Developed and optimized content across Instagram, TikTok, and Facebook, increasing engagement by an estimated 25% over 12 months and helping convert audience interest into approximately 20 customer purchases. Skilled in content strategy, analytics, consultative selling, and AI automation, with knowledge of markets across North America, Latin America, and Spain.

Experience

Work history, roles, and key accomplishments

Sales Representative / Associate

Fossil

Sep 2025 - Dec 2025 (3 months)

Proactively identified customer needs and recommended products through consultative selling. Met or exceeded individual sales goals through upselling and cross selling. Strengthened customer loyalty through bilingual service and follow up. Optimized product presentation through visual merchandising and maintained accurate inventory and cash handling.

Retail Sales Upselling Cross Selling Customer Service Visual Merchandising Cash Handling Loss Prevention Client Relationship Management Fast Paced Environment Customer Experience

Social Media Manager

Freelancer

Jan 2024 - Apr 2025 (1 year 3 months)

Faced with inconsistent engagement for small business accounts, developed educational, promotional, and short form content across Instagram, TikTok, and Facebook. Tested hooks, captions, posting times, and calls to action using analytics, increasing engagement by approximately 25% over 12 months and contributing to roughly 20 customer purchases.

Community Management Contract Negotiation Google Analytics HubSpot Content Strategy Social Media Management Content Creation Lead Generation Meta Ads Social Media Analytics Instagram TikTok Content Planning Content Scheduling Organic Social Content

Ecommerce Projects

Self employed

Jun 2022 - Nov 2022 (5 months)

To launch small online business projects, built Shopify and Wix stores and managed product sourcing, digital ads, email outreach, and customer service. Applied market segmentation, buyer behaviour, and content strategy to attract customers, generate revenue, and improve campaign decisions across 2 platforms.

Content Strategy Shopify Email Marketing Wix Digital Marketing Lead Generation Customer Service Market Segmentation Ecommerce Meta Ads Content Creation Organic Social Content AI Tools Inventory Management SMS Marketing

General Labourer

Spruce Meadows – Jump Crew

Apr 2022 - Sep 2022 (5 months)

• Supported tournament operations while working 40 to 44+ hours weekly during peak season.
• Prepared competition rings and set fences to Equestrian Canada and FEI standards.
• Coordinated time sensitive tasks with a small team while maintaining safety, accuracy, and event readiness.

Irrigation Team Coordination Reliability Fast Paced Environment Problem Solving Attention To Detail Safety Compliance Event Operations

Special Needs Kids Activities Assistant

Centro de Oportunidades con Necesidades Especiales

Feb 2019 - Mar 2019 (1 month)

• Supported children with special needs during school and recreational activities.
• Assisted with participation, safety, and routines while adapting communication to individual needs.
• Collaborated with staff and demonstrated patience, empathy, teamwork, adaptability, and reliability.

Teamwork Proactive Adaptability Child Support Patience Empathy Adaptability And Stress Management Communication Skills

Education

Degrees, certifications, and relevant coursework

Southern Alberta Institute of Technology (SAIT)

Marketing Certificate, Marketing

Completed coursework in marketing strategy, consumer behaviour, and digital communications. Marketing certificate program expected to complete in Nov 2025.