Cynthia Chatmajian

Moderated social media for prominent clients like Nestlé and Chili’s Grill & Bar, fostering strong relationships with influencers. Leveraged data insights to optimize engagement strategies, significantly increasing audience participation and identifying trends for brand relevance. Trained new employees to ensure team proficiency and effective contributions.

Created engaging email marketing graphics and copy tailored for in-house brands and various markets. Developed press releases and internal publications to highlight new eyewear collections and fashion trends. Monitored media coverage and analyzed competitor strategies to inform marketing tactics and enhance brand image.

Crafted social media content for real estate listings, emphasizing key selling points to attract potential clients. Managed interactions with prospects by providing essential details to guide informed decisions. Researched industry insights to strengthen property positioning in a competitive market.

Planned digital media campaigns for major music labels, including Universal Music Group and Sony Music Entertainment. Conducted audience research to refine targeting and integrate consumer trends into ad strategies, with an innovative approach receiving client praise. Monitored campaign performance to provide insights, recommend optimizations, and prepare thorough reports for clients.

Designed graphics and created bilingual social media posts to promote digital literacy initiatives. Wrote and edited website copy, ensuring clarity and alignment with the organization’s mission. Tracked website and social media analytics for insightful reports, informing approaches to enhance the organization’s impact.

Studied Communications with a minor in Political Science. Gained a comprehensive understanding of communication theories and practices, alongside insights into political systems and governance.

Completed a Certificate in Digital Marketing with a focus on Web Applications. Developed skills in various digital marketing strategies and tools, including web-based applications.