Lars Blumrodt

Provide strategic consulting to industrial clients to improve sales performance via process optimization and digital sales technologies, delivering measurable improvements in CRM quality, sales enablement and AI-based analytics.

Planned and executed EMEA/ANZ channel strategy for machine technology with responsibility for €60M, improving partner effectiveness through training and partner evaluation to grow pipelines by several million euros.

Led North America sales for tertiary machine technology with €15M responsibility, empowered local teams, diversified industry focus and used Power BI-driven forecasting to exceed regional targets.

Managed North America machine-building sales with €15M responsibility, doubling order intake over three years and winning multi-million cross-sales projects across primary to tertiary technologies.

Led international machine-building account development with €12M responsibility, winning multi-million projects including a Kyocera deal in Japan and a 240 MWp installation in Iran, exceeding targets by 110%.

Developed and implemented full potential plans across EMEA for medical products distribution and retail, coordinating with subsidiary CEOs and enabling best-practice sharing to support IPO strategies.

Led cross-functional integration of an acquired medical products distributor, directing a 10-member core team and ~30 stakeholders to deliver integration objectives and strategic value drivers.

Managed channel partner account and business development across EMEA with €3.5M responsibility, implementing regional business concepts and achieving 200% of sales targets while reducing receivables.

Directed business development for UK, MENA and DACH in solar modules with €50M responsibility, leading market entry strategies and due diligence for international project financing.

Led European sales of multicrystalline wafers with €50M responsibility, driving business development that generated €50M additional turnover and exceeding targets by 200%.

Drove international business development for carbon fibre technologies with €3M responsibility, achieving a 150% increase in UK order intake and securing test orders in Japan with Marubeni.

Completed the Generative AI: Introduction and Applications course by IBM on Coursera in 12/2025.

Completed AI Essentials for Sales and Project Managers on LinkedIn Learning in 03/2025.

Completed Prompt Engineering for Educators on Coursera offered by Vanderbilt University in 09/2024.

Completed the Intel Cloud Business Professional program and related cloud trainings in 07/2023.

Completed Blockchain Technology and Business Applications by INSEAD on Coursera in 01/2022.

Undertook advanced professional development in sales strategy, digital transformation, agile project management and leadership between 2010 and 2021.

Completed an MBA via distance learning with a focus on International Marketing between 04/2007 and 08/2009.

Earned a Diplom-Wirtschaftsingenieur (FH) with a specialization in Innovation Management from 04/2001 to 05/2005.

Completed vocational training/apprenticeship in Wholesale and Foreign Trade from 08/1998 to 02/2001.