Open to opportunities

Rehan Patel

@rehanpatel1

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Senior Marketing Operations leader driving growth through data-driven strategies.

United Kingdom

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What I'm looking for

I am looking for a role that fosters innovation, embraces AI, and values data-driven decision-making.

I am a Senior Marketing Operations leader with over 10 years of experience in driving measurable business growth through innovative, data-driven strategies. My expertise lies in marketing operations, AI integration, and performance marketing, where I have successfully built scalable systems that deliver significant ROI. Currently, I am focused on AI-first marketing transformation, developing intelligent agents and automated workflows that enhance team productivity and campaign performance.

In my recent role as Marketing Operations Lead at InDebted, I pioneered the establishment of an AI-first marketing stack that enabled rapid growth and maximized campaign performance. My key achievements include leading a complete website overhaul that resulted in a 40% improvement in conversion rates and implementing multi-touch attribution modeling for clearer ROI visibility. I have a strong background in demand generation and cross-functional team leadership, consistently driving pipeline growth and optimizing marketing strategies across various channels.

Experience

Work history, roles, and key accomplishments

Current

Marketing Operations Lead

Current

InDebted

Jan 2023 - Present (2 years 6 months)

Pioneered marketing operations and built an AI-first marketing stack to enable rapid growth, boost efficiency, and maximise campaign performance. Currently building AI agents and automated workflows to turbocharge team productivity without expanding headcount.

Marketing Operations Performance Marketing CRO SEO Multi Touch Attribution Paid Acquisition Workflows Campaign Management

Performance Marketing Manager

Codacy

Jan 2022 - Jan 2023 (1 year)

Led multi-channel demand generation and website optimisation initiatives, driving pipeline growth by 20% through strategic PPC campaigns and content marketing. Architected data-driven marketing strategies across regions, implementing granular KPI tracking and CPA optimisation.

Demand Generation PPC Content Marketing Website Optimization Data Driven Marketing KPI Tracking CPA Optimization

Inbound Marketing Manager

Agorapulse

Jan 2021 - Jan 2022 (1 year)

Led UK and Ireland inbound marketing initiatives, delivering high-converting content and optimising the full marketing funnel. Improved product positioning and messaging for inbound campaigns for new feature launches, and optimised customer acquisition through detailed user journey analysis.

Inbound Marketing Content Marketing HubSpot Product Positioning Customer Acquisition User Journeys

Digital Marketing Executive

EKM

Jan 2019 - Jan 2021 (2 years)

Managed £1M annual paid acquisition budget while driving organic growth through strategic content and SEO initiatives. Led successful product launches and implemented a comprehensive A/B testing program to optimise UX and increase engagement.

Paid Acquisition SEO Content Strategy Product Launches A B Testing

Digital Marketing Executive

Daisy

Jan 2017 - Jan 2019 (2 years)

Led technical optimisation of digital marketing operations, focusing on SEO, A/B testing, and conversion rate improvement. Managed external agency relationships for paid campaigns while serving as product SME for telecom portfolio.

Digital Marketing Operations SEO A B Testing Conversion Rate Optimization Agency Management SME Multi channel Marketing

Software Developer

EATDigi

Jan 2014 - Jan 2017 (3 years)

Completed software development apprenticeship with a distinction grade while contributing to mobile app development and automated testing initiatives. Worked on PDC Darts Night game optimisation using Objective-C, contributing to a mobile application downloaded over 200,000 times on the App Store.

Software Development Mobile App Development Automated Testing Objective C HTML CSS Programming Technical Expertise

Education

Degrees, certifications, and relevant coursework

Chartered Institute of Marketing

Diploma in Marketing, Marketing

2020 - 2021

Completed a CIM Diploma in Marketing from the Chartered Institute of Marketing. This program focused on advanced marketing strategies and practices.

Baltic Training

Level 6 Marketing Diploma, Marketing

2018 - 2019

Achieved a Level 6 Marketing Diploma through Baltic Training. This qualification provided in-depth knowledge and skills in various marketing disciplines.