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Lalataksha User

@lalatakshauser

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Web3-focused performance marketing specialist driving organic and paid growth through data-led campaigns.

India

Message

What I'm looking for

I’m looking for a Web3/fintech team where I can lead organic and paid growth, translate technical concepts into high-performing educational and product-aligned campaigns, and collaborate cross-functionally while using performance metrics to iterate fast.

I’m a marketing and growth professional with 4+ years of experience coordinating digital campaigns, managing content workflows, and executing cross-functional marketing initiatives across fintech, crypto, and digital-first organizations. Currently, I’m driving organic and paid marketing initiatives at Onramp.money, a crypto fintech platform.

I translate complex blockchain and digital asset concepts into structured marketing briefs and educational content, while keeping messaging aligned with product releases and platform developments. I manage marketing execution across LinkedIn and X, plan and run X advertising campaigns, and track engagement, reach, and performance metrics to ensure timely, consistent delivery.

Previously, I led end-to-end digital marketing campaigns for clients using Meta Ads, YouTube Shorts, and display networks, and I contributed to ₹12 lakh in monthly sales revenue through performance-driven Meta Ads. I also consult and manage campaigns for diverse organizations and brands, building ad-to-sales tracking workflows and delivering clear reporting to support decisions—grounded in strong creative execution and campaign analytics.

Experience

Work history, roles, and key accomplishments

Current

Organic & Performance Marketer

Current

Onramp.money

Jan 2025 - Present (1 year 5 months)

Manage organic and paid marketing execution across LinkedIn and X, coordinating content, design, and delivery for a global fintech audience. Translate crypto infrastructure concepts into educational marketing briefs and align messaging with product releases while tracking X campaign performance.

Organic Marketing Performance Marketing LinkedIn Content Coordination Creative Workflow Coordination Cross Functional Collaboration

Digital Marketing Executive

Shas Properties

May 2025 - Oct 2025 (5 months)

Led end-to-end digital marketing workflows across Meta Ads, YouTube Shorts, and display networks, coordinating creatives with designers and content creators. Optimized campaigns using testing and performance tracking, contributing ₹12 lakh in monthly sales revenue.

Meta Ads YouTube Shorts Display Advertising Landing Page Optimization Campaign Testing Performance Analytics Promotional Content Consistency

Digital Marketing Manager

TDM - The Digital Marketing Groups

Sep 2023 - May 2025 (1 year 8 months)

Led digital marketing strategy and execution for multiple client accounts, managing Meta Ads and coordinating campaign assets with designers and content creators. Built content calendars and workflows across social platforms, overseeing delivery timelines and client reporting.

Client Account Management Meta Ads Cross functional Coordination Creative Asset Planning

Strategic Volunteer Partner

Isha Foundation

Jan 2018 - Jan 2024 (6 years)

Coordinated media and digital coverage for large-scale programs, including Guru Purnima and Samyama. Managed content production teams, supported livestream operations, and produced visual assets and reels for fundraising campaigns.

Livestream Operations Content Production Reels Team Management Digital Coverage

Co-Founder, Pets and Services

Pets and Services

Jan 2016 - Jan 2019 (3 years)

Built the startup’s early digital presence through social media storytelling and local community engagement. Produced service explainer videos and promotional campaigns, managing brand communication across digital platforms.

Service Marketing Community Engagement Explainer Videos Brand Communications

Intern – HR & Admin

Larsen & Toubro

Apr 2016 - Jun 2017 (1 year 2 months)

Supported HR operations by assisting with recruitment coordination and performance documentation. Managed administrative workflows and internal system data for HR processes.

Recruitment coordination HR & Administration Administrative Support Data Management Internal Systems Office Operations

HR & Admin Intern

Larsen & Toubro

Apr 2016 - Jun 2017 (1 year 2 months)

Supported HR operations by assisting with recruitment coordination and maintaining performance documentation. Helped manage administrative processes and internal system data management.

Recruitment coordination HR Documentation Administrative Support Data Management HR Operations

Freelance Digital Marketing Consultant

Freelance

Managed ₹1L+ Meta Ads campaigns for event and fundraising clients (including ISKCON and Chinmaya Mission) and ran ad-to-sales tracking for an eCommerce Shopify brand. Grew LinkedIn audiences from 0 to 1000+ engaged followers within four months through targeted campaigns and structured reporting.

Meta Ads Campaign Setup Audience Targeting Campaign Tracking

Freelance Digital Consultant

Freelance

Managed ₹1L+ Meta Ads campaigns for event and fundraising clients, running end-to-end tracking from setup through ad-to-sales reporting. Built Shopify-integrated campaigns, optimized for installs for mobile apps, and grew LinkedIn audiences from 0 to 1000+ engaged followers in four months.

Meta Ads Install Optimization performance reporting