Open to opportunities

Mayank Saxena

@mayanksaxena1

Message

Digital marketer driving growth through paid media, community management, and analytics.

India

Message

What I'm looking for

I seek a role where I can lead paid media and community growth initiatives, use data-driven optimization, collaborate cross-functionally, and scale brand performance while advancing into senior performance marketing responsibilities.

I am a digital marketer with over 4 years of hands-on experience in advertising, social media marketing, content creation, and strategic planning across India and multiple European markets.

I have led high-performing paid media campaigns on META, TikTok, Snapchat, Google, and YouTube, improved campaign ROI through audits and optimizations, and delivered measurable gains such as 25–40% performance improvements and increased client satisfaction.

I blend creative and analytical approaches—using Google Analytics, Tag Manager, Hootsuite, HubSpot, and Zapier—to drive community growth, lead generation, SEO/SEM outcomes, and cross‑functional collaboration that enhances customer experience.

Experience

Work history, roles, and key accomplishments

Senior Executive, Paid Socials

Havas Media

Jul 2023 - Aug 2024 (1 year 1 month)

Spearheaded full lifecycle paid social campaigns across META, TikTok, Snapchat, Google and YouTube, exceeding client KPIs by up to 30% and improving campaign ROI and optimization by 25%.

Paid Social Media Buying Campaign Optimization Google Ads Meta Ads Google Analytics Reporting

Community Manager

Qwest TV

May 2022 - Jun 2023 (1 year 1 month)

Directed social media strategy and content across Instagram, Facebook, YouTube, Twitter and TikTok, driving 40% brand visibility growth and 35% higher audience engagement.

Community Management Social Media Strategy Content Creation Hootsuite Audience Growth CRM

Community Outreach Manager

BeMyApp

Sep 2021 - Apr 2022 (7 months)

Promoted 15+ international tech events across Europe, increasing registrations by 30% through targeted multi-channel outreach and partnerships with schools and communities.

Event Promotion Community Outreach Email Marketing Social Media Management Partnerships CRM

Junior Growth Hacker

BIM&Co

May 2021 - Aug 2021 (3 months)

Led qualified B2B lead generation using HubSpot and Zapier, improving lead quality and expanding the sales pipeline for events and targeted campaigns.

Growth Hacking Lead Generation HubSpot Zapier

Music Operations Associate

Triller

Jul 2020 - Jan 2021 (6 months)

Curated and optimized regional music playlists for India and MENA, increasing user engagement by 30% and expanding strategic partnerships with labels and creators.

Music Curation Partnership Management Market Analysis Content Strategy

Digital Marketing Assistant

Sizable

Mar 2020 - Sep 2020 (6 months)

Led data-driven ad campaigns using Google Analytics and AdWords, increasing brand visibility by 30% and improving conversion rates by 20% through optimized social strategies.

Google Analytics Google Adwords Social Media Management Hootsuite Affiliate Marketing Content Strategy

Digital Marketing Assistant

Stay U-nique

May 2019 - Sep 2019 (4 months)

Managed Google and Facebook ad campaigns and social strategy, increasing brand presence and driving a 30% uplift in audience engagement and 25% more website traffic.