LACHLAN KERR

Produced diverse content including EDMs, SEO articles, blogs, and website copy for clients in construction, medical, and corporate sectors. Managed multiple social media calendars and developed promotional materials for corporate campaigns.

Created quality content by combining copywriting and social media expertise with design, videography, and editing skills. Wrote long-form blogs and articles, managed social media campaigns using Hootsuite, and conducted customer interviews and product research.

Established and operated a successful freelance writing and consulting service, achieving positive outcomes for diverse clients in Australia and overseas. Provided copywriting and consulting services across various industries including tech, finance, legal, healthcare, and non-profits.

Managed call centre operations, focusing on developing effective communication materials. Wrote phone scripts, presentations, emails, and training materials, alongside general copywriting tasks.

Managed training and recruitment while actively contributing to content creation for fundraising initiatives. Developed phone and street fundraiser scripts, creative writing pieces, training materials, and presentation content.

Oversaw training programs and developed extensive training materials for all staff. Wrote scripts for phone and street fundraisers, presentation content, games, event materials, and performed general copywriting duties.

Served as an HR and Recruitment Agent within the transport sector. Responsibilities included general HR administration and coordinating recruitment processes.

Managed B2B accounts across two different organizations. Focused on client relationship management, sales strategy execution, and business development activities.

Worked as a Sales Account Manager, focusing on managing client relationships and driving sales performance. Responsibilities included developing sales strategies and negotiating agreements.

Completed a professional development course focused on the principles and practices of effective copywriting. Learned techniques for creating persuasive and engaging content for various marketing channels.

Grade: UAI of 97.7

Activities and societies: topping the state in Drama and 4 Unit English

Completed secondary education curriculum covering a range of subjects. Achieved a high academic score (UAI 97.7) and demonstrated excellence in specific subjects like Drama and English.

Activities and societies: Script Supervisor Internship - Film + Radio Institute; Play writer – ‘Short and Sweet’ Festival + other performances

Studied foundational principles and practical techniques in dramatic arts. Gained experience in script supervision and playwriting through internships and performance opportunities.