Open to opportunities

Hayley Hunkin

@hayleyhunkin

I am an experienced communications professional, writer and marketing manager focused on content, training and compliance.

Australia

Message

What I'm looking for

I seek a communications or marketing role in a collaborative SME where I can lead content, SEO-driven campaigns, training and compliance, deliver measurable growth, mentor teams, and continue professional development in writing and e-learning.

I am a communications professional with decades of experience in writing, editing, marketing and training across corporate and small-business environments. I combine practical marketing know‑how with a strong background in journalism and content creation.

As a marketing manager I delivered measurable growth — a direct campaign produced a 73% return rate and Asset Performance saw a 40% sales increase during my tenure, while Caldis Cook Group expanded significantly under my marketing leadership.

I have led training and compliance functions, prepared internal manuals and presentations, coordinated e‑learning and assessed to AQTF/Certificate IV standards. I routinely produce SEO content, newsletters, branding materials and corporate communications documentation.

I am currently completing a Master’s in Writing and Literature and hold a Graduate Certificate in Writing and Literature. I seek roles that let me apply content, training and compliance expertise to drive measurable outcomes and support organisational communication strategies.

Experience

Work history, roles, and key accomplishments

Freelance Writer & Copywriter

Self Employed

Jan 2017 - Jan 2025 (8 years)

Provided freelance writing, copywriting and online marketing for small businesses, producing SEO content, social media, blogs and newsletters that improved online visibility and sales.

SEO Content Writing Copywriting Social Media Email Marketing Online Marketing

Full-time Carer

Family Care

Jan 2010 - Jan 2016 (6 years)

Provided full-time care for a relative with dementia over six years, managing daily care and coordinating support and health services.

Caregiving Care Coordination Communication Time Management

Freelance Writer & Marketer

Self Employed

Jan 2010 - Jan 2014 (4 years)

Delivered part-time freelance writing and online marketing for small businesses, creating website content, social media and marketing plans to increase brand recognition.

Content Writing Copywriting Social Media SEO Online Marketing Marketing Strategy Small Business Marketing

Contractor

Various Clients

Jan 2003 - Jan 2006 (3 years)

Delivered contract marketing, technical writing and training services to clients including AIBS, Anglican Youthworks, Hyder Consulting, RailCorp and St Vincent de Paul Society.