Open to opportunities

Favour Yusuf

@favouryusuf

Message

Dynamic marketing professional with 7+ years of experience.

Australia

Message

What I'm looking for

I am looking for a role that fosters creativity and collaboration, where I can leverage my marketing expertise to drive impactful results and contribute to a dynamic team.

I am a dynamic marketing professional with over 7 years of experience in B2B SaaS, tech consulting, and education sectors. My expertise lies in crafting data-driven content marketing strategies that consistently exceed industry benchmarks. I excel at leading teams, building communities, and developing frameworks that standardize high-quality output. My unique combination of technical knowledge and creative execution drives measurable growth in user acquisition, engagement, and revenue.

At Salsa Digital, I lead content creation and design efforts, elevating quality and consistency across all marketing channels. My strategic initiatives have resulted in a 25-30% increase in impressions and inbound leads. I have pioneered AI-assisted content workflows that reduced production time by 70% while maintaining high quality. My previous roles at RedCloud Technology and Emergi Mentors have further honed my skills in developing impactful content strategies and managing successful marketing campaigns that drive engagement and brand awareness.

Experience

Work history, roles, and key accomplishments

Current

Content Writer & Strategist

Current

Salsa Digital

Feb 2024 - Present (1 year 4 months)

Leading content creation and design efforts, I elevated quality across marketing channels and developed a social media strategy that increased impressions by 25-30%. I also pioneered AI-assisted workflows, reducing production time by 70% while maintaining high quality.

Content Creation SEO Optimization Social Media Strategy AI Tools Team Leadership Content Design Data Analysis Marketing Strategy

Content Marketing Writer

RedCloud Technology

Apr 2021 - Apr 2024 (3 years)

I crafted high-level messaging that contributed to a 15% increase in solution inquiries and developed impactful investor pitch decks. My efforts led to a 70% increase in engagement through coordinated content plans across various channels.

Content Marketing Messaging Investor Relations Lead Generation Social Media Management

Marketing Lead

Emergi Mentors

Jan 2023 - Mar 2023 (2 months)

Revitalized the marketing strategy for a mentorship platform, focusing on transaction initiatives. I built a community, orchestrated virtual events, and optimized email campaigns, achieving high engagement rates and subscriber growth.

Marketing Strategy Community Management Event Planning Email Marketing User Engagement Automation Data Analysis

Lead Content Strategist

Ayulla Limited

Jun 2020 - Nov 2020 (5 months)

I created high-impact messaging that increased revenue and market share. I designed a content strategy that drove signups for our CRM system, focusing on lead generation and conversion.

Content Strategy Revenue Lead Generation Team Collaboration Messaging Strategy Content Development

Content Writer

Transferwise UK

Mar 2020 - Jul 2020 (4 months)

I created impactful messaging for the TransferWise UK blog, contributing to revenue growth. I managed deadlines efficiently and collaborated closely with the marketing lead to ensure brand consistency.

Content Writing Research Co Marketing Copy Editing

Content Writer

Avoori

Aug 2019 - Mar 2020 (7 months)

I created diverse marketing content that increased sign-up rates significantly. I managed multiple deadlines and collaborated with the creative team to ensure timely delivery of high-quality projects.

Content Creation Research Team Collaboration Business Development

Education

Degrees, certifications, and relevant coursework

Obafemi Awolowo University

Bachelor of Science, Mechanical Engineering

2014 - 2020

Grade: 2nd Class Honours

Studied Mechanical Engineering, focusing on the principles of engineering design, thermodynamics, and fluid mechanics. Developed problem-solving skills and hands-on experience through various projects and practical sessions.