Open to opportunities

Chris M

@chrism2

Message

I’m a results-driven Content Writer crafting SEO-optimized, engaging digital stories that drive performance.

Australia

Message

What I'm looking for

I’m looking for a content role where I can own SEO and storytelling—from keyword research to publishing—partner with stakeholders, and use analytics to improve performance and grow audience engagement.

I’m a results-driven content and communications professional with 4+ years of experience creating SEO-optimised content, digital campaigns, website copy, newsletters, social media content, and stakeholder communications. I bring a strong mix of storytelling, content strategy, and audience engagement to every piece I publish.

I’ve used SEMrush, WordPress, Mailchimp, Tableau, Google Analytics, and CMS platforms to improve content performance and campaign execution. As a Freelance Content Writer, I develop blog posts, social media content, and website copy for outreach initiatives, research verified sources, and promote content to secure backlinks through effective link-building.

I also volunteer as an SEO Copywriter, using SEMrush for SEO research and Umbraco to upload articles, while collaborating with partner organizations to shape compelling narratives and highlight impact. Earlier roles included optimizing SEO articles and newsletters, writing product reviews and descriptions, and producing APA-format research papers with no plagiarism.

Experience

Work history, roles, and key accomplishments

Current

Freelance Content Writer

Current

Digital Next-Melbourne

Jul 2025 - Present (1 year)

Develop and write articles, blog posts, social media content, and website copy to support Full D/L outreach initiatives. Research verified sources, promote content, and secure backlinks through link-building.

Content Writing Blog Writing Social Media Content Online Research Link Building Backlinks

Current

SEO Copywriter

Current

GIVIT - Queensland

Jul 2025 - Present (1 year)

Conduct topic and keyword research to prioritize content writing. Use SEMrush and the Umbraco CMS to publish engaging storytelling content for website and digital channels in line with campaign objectives.

Topic Research Keyword Research SEMrush Umbraco CMS SEO Copywriting Storytelling

Research Writer

We Are Mobilize-Melbourne

Sep 2023 - Oct 2024 (1 year 1 month)

Edit and proofread content for The People’s Report on homelessness in Australia, using online research where needed. Interview people for views and ideas and write engaging, SEO-focused articles.

Editing Proofreading Content Creation Online Research SEO Research Interviewing WordPress Canva Tableau

Content Writer

ConstructAfrica-Dubai, U.A.E

Dec 2021 - Aug 2023 (1 year 8 months)

Optimize SEO content for construction market articles and write research-supported pieces. Use WordPress to publish content and create newsletters using Mailchimp.

SEO Content Writing Content Writing Online Research Proofreading WordPress Mailchimp

Content Writer

Electric Charge.Me-Dubai, U.A.E

Jun 2021 - Nov 2021 (5 months)

Create optimized SEO content for electronic product articles and write product reviews based on market research. Produce product descriptions and publish content using WordPress after researching verified sources.

SEO Content Writing Product Research Product Reviews Product Descriptions Online Research Proofreading WordPress

Research Writer

SELEM DMCC-Dubai, U.A.E

Dec 2020 - May 2021 (5 months)

Research online verified sources and write research papers with APA formatting and no plagiarism. Proofread research and articles and develop PowerPoints on the research topic.

Online Research APA Formatting Proofreading PowerPoint

Education

Degrees, certifications, and relevant coursework

RMIT Online

Digital Marketing Course, Digital Marketing

2025 -

Activities and societies: Undertake topic and keyword research to set content priorities. Use SEMrush for SEO research and Umbraco CMS to publish articles.

Undertaking a digital marketing course focusing on campaigns, analytics, and insights. Uses SEMrush for SEO research and Umbraco CMS to upload content.