Looking for a job

Daniel Berry

@danielberry

Message

I build high-performing social and content campaigns from strategy through production and optimisation.

Australia

Message

What I'm looking for

I'm looking to lead culturally relevant, brand-led content across social, paid and organic campaigns, bringing strategy, production and performance optimisation together.

I build social and content campaigns from strategy through production, combining brand-led storytelling with platform-native work built to perform. Across agency, corporate, government, sport and lifestyle, I’ve developed content for B2B and B2C audiences.

As a Freelance Content Producer embedded with Aspire Fundraising, I translate campaign strategies into content marketing plans and paid and organic social assets. I lead ideation, scripting, photography, videography and editing while adapting voice and storytelling across client sectors.

Previously, I grew MA Services Group’s organic social community by 44.7% year over year and lifted conversions by 28% at International Coaching Institute through targeted HubSpot journeys. I’ve also led content across New Zealand political, racing and media environments, using performance, sentiment and audience insight to sharpen messaging.

Experience

Work history, roles, and key accomplishments

Current

Freelance Content Producer

Current

Self Employed

Jan 2026 - Present (8 months)

Embedded agency-side with Aspire Fundraising, translating client campaign strategies into content marketing plans and delivering paid and organic social assets. Lead content end to end, from ideation to edit, collaborating with internal teams and stakeholders.

Content Strategy Social Media Paid Social Organic Social Copywriting Video Production Photography Editing

Social Media and Content Manager

MA Services Group

Jan 2025 - Jan 2026 (1 year)

Scaled organic social community 44.7% YoY through an integrated content strategy. Led proactive and reactive social engagement with brand-aligned messaging and used sentiment analysis to optimize content.

Social Media Strategy Content Strategy Community Management Sentiment Analysis Performance Analysis

Head of Content

International Coaching Institute

Feb 2024 - Nov 2024 (9 months)

Owned end-to-end content strategy for a 13,000+ audience across owned, email, and social channels. Managed HubSpot CRM and CMS, mapping targeted EDMs and lead-nurture journeys that drove a 28% lift in conversions.

Content Strategy HubSpot CRM CMS Email Marketing Lead Nurturing Generative AI ChatGpt Midjourney Gemini Meta Ads Manager Google Analytics

Senior Content Producer

Government of New Zealand, ACT Party

Feb 2022 - Jan 2024 (1 year 11 months)

Led content execution across a 5M+ population base, aligning a diverse network of MPs, candidates, advisors, and stakeholders with core party positioning. Orchestrated proactive and reactive media strategies, contributing to record-breaking polling results.

Content Strategy Media Strategy Stakeholder Management Public Relations Copywriting Digital Print Broadcast

Content Manager

New Zealand Thoroughbred Racing

Jan 2020 - Feb 2022 (2 years 1 month)

Grew followers 38% while maintaining brand consistency through high-profile events. Built and managed EDMs via HubSpot for key stakeholders and managed community relationships and media partnerships.

Social Media Growth Brand Consistency HubSpot Email Marketing Community Management Media Partnerships