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Lacey Reiter

@laceyreiter

eCommerce and marketplace manager with experience owning the full digital channel stack, from product data to DTC sites to marketplace operations.

United States

Message

I'm an eCommerce and marketplace manager with experience owning the full digital channel stack, from product data to DTC storefronts to marketplace operations. As the sole owner of the eCommerce data at Kindthread, I manage nearly 30,000 medical apparel SKUs across Salsify and distribute them to close to 100 output channels spanning B2B, B2C, and D2C.

Most recently I led a full Amazon marketplace rebuild from the ground up with no prior Seller Central experience, reactivating and creating approximately 6,000 listings, restructuring FBA logistics to eliminate $50k in annual fees, building a pricing strategy presented to the executive team, and taking on Amazon biddable media management.

I also launched the company's Shopify DTC storefront with no prior Shopify experience, delivering a major CEO initiative on a compressed timeline.

I thrive in environments where I'm handed something complex and expected to figure it out.

Experience

Work history, roles, and key accomplishments

eCommerce & Marketplace Manager

Kindthread

Oct 2025 - Sep 2026 (11 months)

Rebuilt Amazon marketplace from the ground up, reactivating and creating approximately 6,000 listings across multiple brands. Owned pricing and promotional strategy end-to-end to drive revenue and ACOS objectives.

Amazon Seller Central FBA 亚马逊FBM Brand Store A+ Content Sponsored Product Ads Brand Analytics Financial Reporting Pricing Strategy ACOs Dynamics AX MuleSoft Google Apps Script Shopify Salsify Data Analysis Reporting

eCommerce Content Specialist

Kindthread

Jul 2020 - Sep 2025 (5 years 2 months)

Launched Shopify DTC storefront independently with no prior Shopify experience, delivering a major CEO initiative on a compressed timeline. Owned search, product discovery, PDP layout and content, theme customization, and site pricing/promotional strategy.

Shopify DTC Product Discovery PDP Theme Customization Pricing Strategy Promotional Strategy Salsify Product Distribution data transformation Reporting Application Evaluation Workflow Automation

Content Manager – Salsify & Copy

Flexsteel Industries

Sep 2019 - Mar 2020 (6 months)

Imported and maintained product data in PIM (Salsify) for over 3,000 products. Collaborated with programmer to format and syndicate data from PIM to consumer-facing website and digital catalog pages for retailers.

Salsify PIM DAM Product And Data Syndication Amazon Wayfair Overstock Management Walmart Copywriting Copy Editing Proofreading Style Guide Formulas

Creative Services Supervisor

Flexsteel Industries

Jul 2016 - Sep 2019 (3 years 2 months)

Worked closely with merchandising teams to understand annual marketing plans and executional requirements. Managed all marketing and fabric/leather sampling projects from initial request to final delivery.

Marketing Campaigns Brand Integrity Vendor Management Project Management Inventory Management Content Management Internal Website Orders Portal