Open to opportunities

Rebecca Boyer

@rebeccaboyer

Message

E-commerce and digital marketing manager growing DTC and marketplace revenue through Shopify, lifecycle, and SEO.

United States

Message

What I'm looking for

I’m looking to own DTC and marketplace growth—running lifecycle email/SMS, improving Shopify conversion and UX, and building reporting around performance and revenue attribution.

I manage end-to-end e-commerce and digital marketing across Zolli Candy’s DTC and multi-channel marketplace ecosystem, supporting a ~$7M annual revenue business.

I’ve improved Shopify conversion rate from 0.91% to 2.24% by tightening UX, SEO, merchandising, and lifecycle marketing, and I’ve driven +10% YoY Shopify revenue growth (2026 vs 2025).

I own email and SMS strategy across 5+ customer segments, run weekly lifecycle campaigns, oversee deliverability and segmentation, and manage affiliate and creator partnerships through TikTok Shop and Shopify Collabs.

Experience

Work history, roles, and key accomplishments

Current

E-Commerce & Digital Marketing Manager

Current

Zolli Candy

Dec 2023 - Present (2 years 8 months)

Manage end-to-end digital marketing and e-commerce operations across DTC and multi-channel marketplace ecosystem supporting a ~$7M annual revenue business. Increased Shopify conversion rate from 0.91% to 2.24% and drove +10% YoY Shopify revenue growth.

Shopify Email Marketing SMS Marketing SEO Marketplace Management WordPress Amazon Seller Central TikTok Shop Affiliate Marketing

Web Content Publisher

Serious Detecting

Jan 2019 - Dec 2023 (4 years 11 months)

Managed product listings across Shopify, WooCommerce, Amazon, eBay, and Walmart. Created SEO-driven product content and executed email marketing campaigns.

Shopify WooCommerce Amazon eBay Walmart SEO Email Marketing Content Creation

Digital Marketing Specialist (Internship)

Warmilu

Jan 2017 - Dec 2017 (11 months)

Conducted competitor analysis and developed digital content to support social media strategy. Earned Google Analytics certification.

Competitive Analysis Digital Content Social Media Google Analytics

Unix Systems Administrator

XO Communications

Jan 1998 - Dec 2004 (6 years 11 months)

Managed and maintained server infrastructure supporting internet services and colocation products. Created technical documentation for internal teams and customer support.

Technical Documentation