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Adyasha Das

@adyashadas

Revenue Operations Lead who builds Salesforce CPQ Q2C processes to maximize ARR and renewals.

India
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What I'm looking for

I’m looking to own revenue operations end-to-end, improve Q2C/Q2C reliability with Salesforce CPQ, and drive renewals and forecasting accuracy. I want a cross-functional team where process rigor, measurable outcomes, and senior collaboration are valued.

I’m a Revenue Operations Lead with 10+ years in SaaS, trusted as the go-to authority for Salesforce CPQ architecture, Quote-to-Cash (Q2C), and contract lifecycle operations. I’ve owned complex operational domains end-to-end, influencing forecasting strategy, revenue governance, and process transformation across global organizations.

In my most recent roles, I’ve independently corrected $2M+ in ARR discrepancies and protected revenue compliance by diagnosing order, contract, and asset failures. I redesigned and automated Q2C and renewal workflows to improve renewal rates from 80% to 95%, cutting processing time by ~50%. I’ve also identified systemic CPQ pricing defects in enterprise bundles, traced root causes with precision, and partnered with Salesforce dev teams to prevent recurring revenue leakage.

I’m equally strong at building teams and upgrading operating models: I created and mentored a 5-person O2C operations team, authored SOPs and training, and ensured quality through knowledge transfer and UAT governance. I’ve led a strategic forecasting shift from revenue-based to asset-based models, eliminating overstatement from on-hold, cancelled, and churned accounts, and delivered executive visibility through Power BI dashboards. My career reflects a steady focus on operational rigor, cross-functional alignment, and measurable outcomes—from auditability and data integrity to faster resolution cycles.

Experience

Work history, roles, and key accomplishments

Norstella logoNO

Revenue Operations Lead

Dec 2025 - Apr 2026 (4 months)

Led pre-ERP-sync validation of subscription terms, billing details, product mapping, and pricing against executed Sales Orders, MSAs, SOWs, and POs, and approved closed-won deals in Salesforce. Owned end-to-end commercial operations case resolution across Ironclad, Salesforce, and NetSuite while managing complex deal scenarios to protect downstream integrity.

AL

Salesforce CPQ Architect

Jan 2021 - Apr 2025 (4 years 3 months)

Owned end-to-end Salesforce CPQ architecture—product catalog, bundle configuration, pricing/product rules, quote generation, contract creation, and asset lifecycle—for 100s of global SaaS accounts. Resolved daily post-closure order, contract, and asset failures, corrected a systemic CPQ enterprise bundle pricing defect, and built and mentored a 5-person O2C operations team from scratch.

Vmware Software India Pvt. Ltd. logoVL

Sales Operations SME

May 2015 - Dec 2020 (5 years 7 months)

Served as the primary SME for complex Q2C scenario resolution across install base and renewals workflows within a 15-member global Sales Operations team. Managed high-volume daily operations processing 30+ Salesforce opportunities and 15+ non-standard custom pricing cases, and led UAT/change management for Salesforce and Oracle EBS upgrades.

Education

Degrees, certifications, and relevant coursework

BT

Biju Patnaik University of Technology

Master of Business Administration, Business Administration

Completed an MBA at Biju Patnaik University of Technology (BPUT University).

UU

Utkal University

Bachelor of Commerce, Commerce

Completed a B.Com at Utkal University.

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