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Geetanjali Kumari

@geetanjalikumari

Performance Marketing Executive at Techslay, optimizing Google and Meta campaigns and building automated email and WhatsApp workflows.

India

Message

At Techslay, I manage Google Ads and Meta Ads campaigns, from targeting and testing to budget allocation and optimization. I also build automated email and WhatsApp workflows to improve lead engagement and retention.

At PlanetSpark, I executed campaigns across email, SMS, Google, Meta, WhatsApp, and IVR. I supported SEO-driven campaigns that generated 43M+ impressions, 2.5M+ website visits, and 16K+ qualified leads, and managed freelance writers on SEO content strategies.

Experience

Work history, roles, and key accomplishments

Current

Performance Marketing Executive

Current

Techslay

Sep 2025 - Present (1 year 1 month)

Managed Google Ads and Meta Ads campaigns end-to-end, including targeting, testing, budget allocation, and optimization. Developed performance-focused content and acquisition strategies to generate and nurture leads.

Google Ads Meta Ads Campaign Management Budget allocation Lead Generation Email Marketing WhatsApp Marketing Marketing Automation ROI Optimization

Associate Performance Marketing

PlanetSpark

Aug 2024 - Jul 2025 (11 months)

Executed multi-channel marketing campaigns across Email, SMS, Google, Meta, WhatsApp, IVR, and digital platforms to improve engagement, conversions, and automated customer journeys. Managed 10+ freelance writers by creating SEO content strategies, assigning briefs, reviewing content, and ensuring timely delivery.