Kritarth Sethi

I’m a creative professional with 9+ years of experience across advertising, branded content, and film/OTT. I shape campaigns with an audience-first lens, translating behaviour and insights into commercially effective storytelling.

Currently, I’m at PivotRoots (Havas Group), where I drive platform-optimised campaigns for Star Plus, CIBIL, MMTC-PAMP, and others. I translate briefs into scalable, repeatable formats—using platform behaviour and audience data to guide content decisions under tight timelines.

Previously, I co-founded Stories On Screen, building a story-driven creative agency end-to-end. I led creative direction, production, and client relationships, delivering campaigns across digital platforms for brands and creators.

Earlier, I worked as an Associate Casting Director and later as an Independent Filmmaker, refining execution in fast-paced, high-stakes environments. With 75M+ views generated, 50+ projects and campaigns, and 100,000+ live event footfall, I bring both creative craft and production discipline to every brief.