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vinayak vyas

@vinayakvyas

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Content and communication strategist crafting AI-powered, story-led video campaigns for top brands.

India

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What I'm looking for

I’m looking to lead end-to-end video and content strategy, using AI to speed up production while increasing engagement and conversions. I want a team where mentoring and creative storytelling translate into measurable brand impact.

I’m a content and communication strategist with over 10 years of experience shaping impactful brand stories through video and visual communication. I lead end-to-end video production, build content strategies across short-form, long-form, social, and retail channels, and I’ve crafted over 5,000 story-led creatives for top Indian brands.

As a Manager at Shoppers Stop, I lead PAN-India visual storytelling and video content production, implementing AI-driven workflows for scriptwriting, editing, and design—reducing content production time by 35% while increasing output to 120+ assets per month. Previously, I boosted audience engagement by 40% at Moksha Media Group, directed full-funnel campaigns with a 30% conversion uplift at Stitch Frames, and scripted and managed 127 branded content projects at HYPERCONNECT—driving performance through hook-based storytelling and influencer collaborations.

Experience

Work history, roles, and key accomplishments

Current

Visual Storytelling Manager

Current

Shoppers Stop

May 2023 - Present (2 years 11 months)

Led PAN-India visual storytelling and video production across retail outlets, engaging shoppers annually. Implemented AI-driven workflows that reduced content production time by 35%, increased output to 120+ assets per month, and mentored a team of four to improve cost-effective content creation.

Video Production Motion Graphics Storytelling Social Media Content Content Analytics Mentoring

Senior Creative

Moksha Media Group

Aug 2022 - Apr 2023 (8 months)

Produced highly engaging social and ad videos, increasing audience engagement by 40% through strategic storytelling and script innovation. Led creation of 70+ videos per month and used AI tools to reduce post-production timelines by 30%.

Video Production Content Strategy Story Led Scripting Post production

Creative Director

Stitch Frames

Sep 2021 - Jul 2022 (10 months)

Directed 9+ end-to-end digital campaigns using full-funnel strategies, achieving a 30% uplift in conversions and mobile engagement. Built pre-visualization workflows to reduce pre-production by 25%, managed ₹10–15L campaign budgets, and integrated AI-powered VFX and motion design for Instagram and YouTube.

Pre Visualization Budget Management Motion Design Conversion Optimization

Content & Influencer Projects

Hyperconnect

Nov 2019 - Apr 2021 (1 year 5 months)

Scripted and managed 127 branded content projects, ensuring remote workflow efficiency during COVID-19 while delivering high-quality digital videos. Produced vertical videos for Instagram Reels and YouTube Shorts and led influencer collaborations by managing talent and creative direction based on performance data.

Project Management Instagram Reels YouTube Shorts Influencer Collaboration Performance Data Creative Iteration

Freelance Video Producer

Various Studios & Agencies

Jul 2014 - Oct 2019 (5 years 3 months)

Supported branded content and ad campaigns for top brands including MDH, ICICI, and Novartis across 6+ large-scale projects. Led on-set production and post-production, coordinating motion graphics, visual effects, and integrated audio for TV and social media while maintaining vendor relationships.

Post production Motion Graphics Visual Effects (VFX)Vendor Management Multi Project Workflow