I am particularly interested in roles that allow me to experiment with AI tools for ideation, content creation, and campaign optimisation, while still retaining strong creative direction and human storytelling. The opportunity to work on impactful, culturally relevant projects across digital and branded content spaces.
Looking for a job
Sanchita Parmar
@sanchitaparmar
I specialise in building digital-first brand campaigns that blend storytelling, strategy, and execution to deliver measurable impact.
IndiaWhat I'm looking for
I am a Creative Strategist and Digital Conceptualiser with over 7 years of experience crafting high-impact campaigns across digital, OTT, and branded content ecosystems. Currently at Radio City 91.1 FM, I lead end-to-end campaign development, from ideation and scripting to production and final delivery, ensuring every project aligns with both creative vision and business objectives.
My expertise lies in translating brand goals into compelling, culturally relevant narratives. I have conceptualised and executed 70+ digital-first campaigns, working closely with cross-functional teams including sales, production, and clients to deliver scalable and high-quality content.
With a foundation in film and advertising as an Assistant Director, I bring strong storytelling, visual thinking, and on-ground execution skills. I am also experienced in AI-assisted ideation and rapid prototyping, allowing me to enhance creative efficiency and innovation.
I thrive in fast-paced environments where strategy meets creativity, and I’m driven by the challenge of building campaigns that not only engage audiences but also deliver real business results.
Experience
Work history, roles, and key accomplishments
RF
Current
Digital Conceptualiser
Radio City 91.1 FM
Jan 2025 - Present (1 year 2 months)
Lead conceptualization and end-to-end execution of digital-first branded campaigns, delivering 70+ solutions that aligned creative storytelling with client ROI and platform KPIs.
FR
Assistant Director
Freelance
Jan 2023 - Jan 2025 (2 years)
Supported pre-production, on-set and post-production for feature, episodic and branded content, managing schedules, continuity and production logistics for OTT and advertising projects.
FR
Creative Head (Campaigns & Brand Films)
Freelance
Jan 2022 - Dec 2023 (1 year 11 months)
Led concept development and execution for advertising films and digital activations, translating brand objectives into scripts and visual narratives while managing cross-functional production teams.
FR
Production Assistant
Freelance
Jan 2021 - Dec 2022 (1 year 11 months)
Supported production for commercials, reality shows and music videos, handling on-ground coordination, talent management, scheduling and creative continuity.
GE
Creative Research Intern
Greymatter Entertainment
Jan 2019 - Mar 2019 (2 months)
Conducted focused research and insight work to support creative development and campaign planning during a short-term internship.
RC
Event Coordinator
Red Chillies
Jan 2016 - Jun 2016 (5 months)
Coordinated event logistics and on-ground activities for a six-month assignment, ensuring smooth execution of events and stakeholder coordination.
Education
Degrees, certifications, and relevant coursework
Delhi University
P.G. in Television and Digital Production, Television and Digital Production
2018 - 2019
Postgraduate diploma in Television and Digital Production completed at Delhi University between 2018 and 2019.
Pune University
Bachelor of Media and Journalism, Media and Journalism
2014 - 2017
Bachelor of Media and Journalism degree from Pune University completed from 2014 to 2017.
Availability
Looking for a job
Location
IndiaAuthorized to work in
Salary expectations
1600k-2000k USD
Social media
Job categories
Interested in hiring Sanchita?
You can contact Sanchita and 90k+ other talented remote workers on Himalayas.
Message SanchitaFind your dream job
Sign up now and join over 100,000 remote workers who receive personalized job alerts, curated job matches, and more for free!
